Silver Talent Lights Up the Most Beautiful Sunset Red
浙江Daily
By [Your Name], Senior Journalist and Editor
[Date]
The 139民宿 (homestay) in Hangchuan Village, Hangtou Town, Jiande City, Zhejiang Province, isbooked solid. With over 400 beds, the homestay is attracting visitors from all over China, from Heilongjiang in the north to Guangdong in the south.
But what exactly is 139? It’s a simple yet effective formula: one person stays one night, eats three meals, and pays 139 yuan per day for individual travelers. For groups of 10 or more, the price drops to 99 yuan per day. This innovative pricing strategy, designed to attract a large volume of visitors, is the brainchild of Chen Youming, a retired cadre and a special envoy for rural revitalization.
The houses in the village are getting bigger and bigger, but fewer people are living in them. The ‘hollowing out’ rate is increasing, Chen explains. We need to bring people back to the village if we want to revitalize it.
Chen’s idea was born out ofcareful market analysis and a deep understanding of the local needs. He believes that the homestay’s pricing should be kept at a level that covers costs, but the real focus should be on attracting visitors and boosting the local economy.
This strategy has proven successful. In just over a year, the Hangchuan homestay hasgone from zero to one, experiencing a rapid growth in popularity. The local old cadre bureau has established a dedicated 139 Studio to support this initiative. A team of retired cadres, passionate about rural revitalization, are working on market research, homestay marketing, and supply chain connections.
The first phase ofthe project, involving 14 homestays, has generated an average monthly income of over 30,000 yuan, with total revenue exceeding 5 million yuan. The second phase, now encompassing 27 homestays, is gaining momentum. The goal is to attract 50,000visitors this year, transforming the beautiful scenery into a profitable venture.
Across Zhejiang, similar stories of silver geese (referring to retired cadres) contributing to rural development are unfolding. This year, the province has implemented the Silver Leadership Assistance initiative, leveraging the expertise of silver talent to driverural revitalization.
Local old cadre departments are actively forming silver talent teams and establishing silver talent work stations to provide a platform for retired cadres to contribute their skills and knowledge. These initiatives aim to empower retired cadres to participate in the province’s efforts in innovation, deepening reforms, tackling challenges, and promotingopenness and development.
Silver Talent Contributes Wisdom and Innovation
How can silver talent contribute to development? What innovative measures are being implemented? How can we achieve a mutually beneficial partnership? To answer these questions, we delved deeper into the Silver Leadership Assistance initiative.
Addressing Challenges in the Textile Industry
In Haining, a city known for its sock industry, the local old cadre bureau has formed a silver talent work team to address the challenges faced by the industry. The team, composed of retired cadres with extensive market experience and deep understanding of the industry, are working torevitalize the sector.
Breaking Down Barriers to Innovation
In the Haining Economic Development Zone’s Fashion Industry Park, the retired branch of the street committee is actively promoting innovation and entrepreneurship. They are providing guidance and support to young entrepreneurs, helping them overcome obstacles and achieve success.
Empowering the Next Generation
The silver talent initiative is not just about leveraging the experience of retired cadres. It is also about fostering a sense of community and mentorship. Retired cadres are sharing their knowledge and skills with younger generations, ensuring the continuity of expertise and fostering a culture of innovation.
Conclusion
The silver talent initiative is a testament to the valuable contributions that retired cadres can make to society. By tapping into their experience, knowledge, and passion, Zhejiang is creating a vibrant ecosystem of innovation and development. The silver geese are not only lighting up the sunset red but also illuminating a brighter future for theprovince.
References:
- Zhejiang Daily
- [Other relevant sources]
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