This article from China News Service provides a detailed analysis ofHebei’s tourism development strategy, highlighting the province’s efforts to become a leading tourism destination.
Here’s a breakdown of the key information:
1. Context:
- The article focuses on the 8th Hebei Tourism Industry Development Conference held in Langfang, known as the Pearl of theBeijing-Tianjin Corridor.
- The conference aims to promote Hebei as a tourism powerhouse, building upon the successful slogan So close, so beautiful, weekend in Hebei.
2. Experts’ Insights:
*Professor Dai Hongwei (Central University of Finance and Economics):
* Hebei has rich tourism resources and a strong supply advantage.
* The province’s proximity to Beijing and Tianjin provides a strong demand base, especially for weekend getaways.
* As per capita GDP increases, tourism demand shifts towards leisure and in-depth travel, making Hebei an attractive destination.
* He praises the So close, so beautiful, weekend in Hebei slogan for its targeted approach and potential to attract tourists.
* Professor Qian Chengdan (Peking University):
* Hebei boasts abundant tourism resources and a deep cultural heritage, including the Great Wall and red tourism sites.
* The province’s commitment to building a tourism province with cultural and tourism integration, covering all regions and seasons is driving strong tourism growth.
* The tourism development conference helps to promote the industry and drive economic development.
3. Hebei’s Strategy:
- One Integration, Two Wings, Five Belts:
- One Integration: Collaborate with Beijing and Tianjin to create a joint cultural and tourism developmentzone.
- Two Wings: Develop tourism in the south centered around Xiong’an New Area and the north centered around Zhangbei.
- Five Belts: Establish five tourism belts: Jingzhang Sports and Cultural Tourism Belt, Great Wall Cultural Tourism Belt, Grand Canal Cultural Tourism Belt, TaihangMountain Tourism Belt, and Bohai Coastal Tourism Belt.
- Key Objectives:
- Double tourism revenue and tourist arrivals.
- Achieve top ranking in national tourism industry scale and quality.
- Focus on:
- Brand building: Creating a provincial tourism brand and specific brands for eachcity and season.
- Service quality: Improving service quality to ensure visitor satisfaction and positive word-of-mouth.
- Cultural and tourism integration: Deepening the integration of culture and tourism to create a more holistic experience.
- Heritage and resource protection: Preserving cultural heritage and ecologicalresources for sustainable tourism development.
4. Global Promotion:
- The 2024 Hebei Cultural and Tourism Global Promotion Conference was held in Langfang, aiming to showcase Hebei’s tourism resources and cultural charm to the world.
- The goal is to attract more international tourists to experience Hebei.
5. Overall Message:
- Hebei is actively pursuing a comprehensive strategy to transform itself into a leading tourism destination.
- The province is leveraging its rich resources, strategic location, and innovative initiatives to achieve its ambitious goals.
- The tourism development conference is a crucial platform for promoting the province’stourism potential and gathering expertise for further development.
For a journalist or editor, this article provides a valuable starting point for further investigation and reporting on the following:
- Detailed analysis of Hebei’s specific tourism projects and initiatives.
- Interviews with local tourism operators and stakeholders.
- Assessment of theimpact of Hebei’s tourism strategy on the local economy and communities.
- Comparison of Hebei’s approach with other provinces and regions in China.
- Exploration of the challenges and opportunities facing Hebei’s tourism development.
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