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引言

在当前激烈的市场竞争环境下,外贸行业面临着诸多挑战。然而,一位名叫Callyho的外贸人,通过不懈努力,成功将纯自然流的月询盘突破百大关,为行业树立了榜样。

突破困境,重拾信心

Callyho从事外贸行业已有10年,过去十年,凭借着老客户的支撑和持续返单,他的生活还算滋润。然而,疫情的到来,让他的业务受到了重大打击,业绩一度腰斩,甚至面临清零的风险。

面对困境,Callyho没有选择放弃,而是决定痛定思痛,寻求改变。他参加了米课的外贸培训课程,学习了颜Sir的线上建站课程,并花费近两个月的时间,逐步搭建起自己的网站。

线下课助力,豁然开朗

尽管线上课程帮助Callyho搭建了独立站,但由于缺乏SEO经验和学习,他对建站的逻辑和思路并没有透彻理解。于是,在2023年底,他决定参加线下课程,深入学习。

经过3天2夜的高强度学习,Callyho对建站的细节和思路有了全新的认识。他感慨地说:“还在犹豫是线上课还是线下课的同学,在条件允许的情况下,还是无脑冲线下课吧。”

持续更新,流量攀升

回到工作岗位后,Callyho根据AIDA模型和用户画像,重新整改了整个网站,并开始有计划地持续更新文章。他还学习了颜Sir收集关键词和文章话题的方法,对未来的内容进行了规划。

经过大半年的沉淀,Callyho的网站流量和点击量不再是“贴地飞行”。到了今年3月份,他开始收到询盘,5月和6月份的询盘量已经过百。

成功案例,分享喜悦

目前,Callyho已经成交了4个客户,利润超过3万元人民币。其中,2个是电商客户,已经实现了每月返单。此外,还有十几个有意向的客户,其中一个是德国一家粉丝过20万的时尚品牌商。

对于这样的成绩,Callyho表示非常意外。他认为,在没有谷歌广告加持的情况下,能取得这样的进步,得益于他持续更新优质内容和参加线下课程。

展望未来,继续努力

接下来,Callyho计划将谷歌广告提上日程。在开始之前,他决定先参加SIO的线下课程,进一步提升自己的能力。

最后,Callyho表示,他将继续努力,希望通过自己的努力,帮助更多外贸人摆脱询盘焦虑,实现业绩的持续增长。

结语

Callyho的成功案例,为我们展示了在外贸行业,只要勇于突破困境,持续学习,就一定能够取得成功。让我们为他点赞,期待他未来取得更多的辉煌成就!


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