Title: Leveraging the Popularity of Monkey King: Hero Is Back, Shanxi Province Promotes Integrity and Warm Hospitality in Tourism Industry

Shanxi Province, China, has recently harnessed the popularity of the highly anticipated video game Monkey King: Hero Is Back to promote integrity and warm hospitality in its tourism industry. With the game’s successful launch, the rich cultural heritage of Shanxi Province has captured the attention of the nation.

In order to capitalize on this newfound attention and maintain the momentum, the Shanxi Tourism Association has issued an initiative to all members and practitioners in the tourism industry across the province. The association calls for members to uphold integrity and make promises, operate legally, prioritize people-oriented services, and collectively create a civil, warm, safe, and satisfying tourism environment.

The initiative emphasizes the importance of integrity and legal operation. Members are encouraged to promote commercial ethics, strengthen operational self-discipline, and practice honest business practices, clear pricing, and no forced consumption or arbitrary price increases. They are also advised to strictly resist fraudulent activities and other illegal practices to protect consumer rights and interests.

Furthermore, the initiative proposes that the tourism industry should adhere to the principle of customer first, people-oriented. Focusing on aspects such as dining, accommodation, transportation, tourism, entertainment, and shopping, the industry is expected to comprehensively improve tourism infrastructure and soft environment, create core attractions, expand and meet the needs of the catering and accommodation industries, and promote the integration of tourism with other sectors. This will aim to enrich tourism formats and create a safe, reassuring, and comfortable tourism environment.

The initiative also emphasizes the importance of treating guests with civility and providing warm services. Members are encouraged to take the lead in practicing civil tourism and firmly establish the consciousness that every person represents the image of Shanxi and is a business card of Shanxi. They are expected to actively provide services to tourists, strive to become civilized businesses, and work to enhance tourist satisfaction, shaping a warm, hospitable, and courteous image of Shanxi.

Moreover, the initiative calls for the strengthening of management and the improvement of services. It suggests guiding and supervising practitioners, improving the standard system, regulating the behavior of practitioners, and continuously enhancing the professional ethics and management service quality of all staff. It also emphasizes the importance of strengthening the safety prevention and education of special facilities and equipment, fire, gas, food hygiene, and vehicle safety to ensure the safety and security of tourists.

The initiative also emphasizes the importance of accepting supervision and strengthening self-discipline. Members are encouraged to consciously accept supervision from all sectors of society and news media, promptly and properly handle various disputes, effectively resolve consumer conflicts, and create a tourism-friendly environment where everyone treats tourists with care and the whole society serves tourists. This aims to establish the Tourism Satisfaction in Shanxi brand.

With this initiative, Shanxi Province is striving to maintain the positive momentum generated by the popularity of Monkey King: Hero Is Back and promote the development of its tourism industry by focusing on integrity, warm hospitality, and quality services.


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