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黄山的油菜花黄山的油菜花
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根据您提供的信息,以下是对文章内容的分析和总结:

文章核心观点

  1. 讲故事能力的重要性:牛逼的产品经理都擅长讲故事,这是他们与普通产品经理的区别。讲故事能力是产品经理的核心竞争力。
  2. 信息传递的重要性:产品经理的主要工作是传递信息,包括将市场需求转化为产品机会,将客户需求转化为技术实现,将产品优势转化为销售话术,以及将客户故事转化为产品推广素材。
  3. 故事在各个环节的应用
    • 新产品推广:通过讲故事让老板对产品产生兴趣和信心。
    • 与研发沟通:通过讲述客户需求的故事让研发人员理解并接受需求变更。
    • 销售培训:通过讲述客户成功案例和销售人员的故事提高销售团队的积极性。
    • 客户沟通:通过讲述产品背后的故事让客户更好地理解产品价值。

文章内容分析

  1. 新产品推广:文章以公司跨界玩高科技的案例说明,仅仅依靠产品经理的“脑洞”是不够的,需要通过讲故事让老板看到产品的未来前景。
  2. 与研发沟通:文章强调产品经理需要学会通过讲故事的方式与研发人员沟通,让研发人员理解客户需求,从而更好地完成产品开发。
  3. 销售培训:文章指出,销售培训不应仅仅是枯燥的产品功能介绍,而应通过讲述生动的故事来激发销售人员的积极性。
  4. 客户沟通:文章强调,客户更愿意听故事而不是功能介绍,通过讲述产品背后的故事让客户更好地理解产品价值。

总结

这篇文章强调了讲故事能力在产品经理工作中的重要性,并详细阐述了在产品推广、研发沟通、销售培训和客户沟通等各个环节中如何运用讲故事的能力。对于产品经理来说,掌握讲故事的能力是提升工作效率和产品成功的关键。


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