The Chengdu Auto Show, a major event in the Chinese automotive industry, has officially opened its doors, and Chery Group, one of China’s leading automakers, has made a strong statement with the introduction of 12 key models across its brands. The event, themed Technical Chery, Loved by the World, highlights the group’s commitment to innovative technology and a comprehensive approach to the automotive market.
A Showcase of High-Performance and Aesthetics
Chery’s lineup at the Chengdu Auto Show includes the brands Chery, Star途, Jietu, and iCAR, showcasing a total of 35 models. Among these, Chery’s brand alone displayed 12 high-quality models at Booth 5, capturing the attention of visitors. Standouts include the highly anticipated Ruiqi 8L, Yunfei T10, and Yunfei T9, as well as the newly launched Ruiqi 8 PLUS, which has officially commenced pre-sales. Additionally, the Yufei E05, a smart sports car concept designed for the new generation, made its debut at the show.
The Ruiqi 8 PLUS, positioned as a 5+2-seater dynamic质感SUV, boasts superior configurations and performance in terms of aesthetics, power, comfort, and space. Its Leopard Power Aesthetics exterior design and dynamic lines showcase a strong presence, with features like the toothed array grille and intelligent LED daytime running lights making it a head-turner. The car’s advanced performance is expected to deliver an exceptional driving experience.
Oil-Electric Synergy and Breakthroughs in Technology
Chery has been steadfast in its pursuit of high-quality development through the synergy between internal combustion engines (ICE) and electric power. The group’s sales have reached a new historical high, with over 1.296 million vehicles sold from January to July, a year-on-year increase of 45.4%. This achievement has earned Chery a spot on the Fortune Global 500 list.
Li Xueyong, Deputy General Manager of Chery Auto Co., Ltd., emphasized the company’s commitment to innovation, user-centricity, and self-improvement. Chery’s dual growth in both ICE and new energy vehicles, combined with its achievements in the domestic and international SUV markets, has led to remarkable sales performance. The company’s focus on in-house research and development of core components has propelled it to the forefront of the industry.
Innovation and User-Centric Design
At the heart of Chery’s approach is a focus on technology and user experience. The company has established eight global research and development centers, attracting top talent from around the world. This has led to the creation of the Chery Doctor Team, a group of experts that showcases the company’s technological capabilities.
Chery’s user-creation platform, Together CHERY, allows users to actively participate in the product development process. In 2024, Chery organized over 1000 user-creation activities, encouraging users to be part of the product lifecycle. The Yufei E05 has launched the Intelligent and Beautiful Chinese Car Co-creation Plan, inviting users to contribute to the creation of their dream vehicles.
Conclusion
The Chengdu Auto Show is a testament to Chery’s commitment to innovation, user satisfaction, and technological advancement. With a diverse lineup of models and a focus on both ICE and electric power, Chery is poised to continue its success in the global automotive market. The company’s dedication to user-creation and technological leadership positions it as a key player in the future of mobility.
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