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根据您提供的信息,以下是对东北、华北及西北地区新能源汽车市场的概述和关键发现:

1. 市场概况

  • 活跃用户比例:北京、河北及陕西的新能源汽车活跃用户比例在东北、华北及西北地区位列前三。
  • 用户偏好:红旗E-QM5、坦克500及400Hi4-T、哈弗猛龙PHEV、哪吒X等车型更受用户青睐。

2. 用户画像

  • 特征:北部地区的新能源汽车车主以男性、已婚用户为主,相较于整体市场,女性、40岁以上年龄段的用户占比更高。

3. 车系偏好

  • TOP5:红旗E-QM5、坦克500及400Hi4-T、哈弗猛龙PHEV、哪吒X等车型在北部地区的用户中偏好较高。
  • SUV趋势:在TOP10偏好车系中,SUV车型占据了7席。

4. 特定车型分析

  • 红旗E-QM5:兼顾出行市场与家庭需求,受到该品牌生产地城市用户的喜爱。
  • 坦克系列:凭借优秀的动力表现,吸引80后、90后用户,男性群体占比及偏好突出。
  • 哈弗猛龙PHEV:动力充裕,受到更多80后用户的欢迎,特别是在北部地区省份的用户中偏好突出。

5. 用户特征与偏好

  • 年龄分布:数据显示,41岁以上的用户占比达到了35%,这一数据表明在北部地区,中老年用户在新能源汽车市场中的参与度较高。

这些信息提供了对东北、华北及西北地区新能源汽车市场的深入了解,包括用户偏好、车型选择以及市场动态,对于汽车品牌定位、市场策略调整和目标用户群分析具有重要参考价值。


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