Kyoto, Japan – In a bid to boost tourism and promote the cultural heritage of the ancient capital, Kyoto City has launched a new public relations (PR) campaign featuring the popular Japanese idol,弓木奈於 (Yoshiki Naito), known for her membership in the iconic girl group Nogizaka46.
A Star-Studded Campaign
The campaign, which kicked off on September 2, 2024, sees 弓木奈於 taking center stage in a series of promotional videos aimed at showcasing the beauty and charm of Kyoto. The videos will be broadcast on various platforms, including KBS Kyoto, digital signage at Kyoto Station, and the city’s official YouTube channel.
The CM Details
The promotional video, titled Conclusion, Kyoto City, features 弓木奈於 exploring the city’s landmarks and engaging in traditional activities. The video can be viewed on YouTube at https://youtu.be/zdmTp1GN5Dc. The campaign will run in the Kinki region, covering Kyoto Prefecture, Osaka Prefecture, Shiga Prefecture, and parts of Nara Prefecture.
A Multilingual Approach
In a bid to reach a wider audience, the campaign is available in eight languages: English, Simplified Chinese, Traditional Chinese, Thai, Korean, Malay, and Indonesian. This multilingual approach reflects Kyoto’s commitment to attracting international tourists and promoting cultural exchange.
A Cultural Showcase
The promotional video is not just a tourist advertisement but a cultural showcase. It captures the essence of Kyoto, from its historic temples and shrines to its vibrant street food scene. 弓木奈於, known for her elegance and grace, is the perfect ambassador for the city, embodying the traditional and modern aspects of Kyoto.
A Collaborative Effort
The campaign is a collaborative effort between Kyoto City and Nogizaka46, the popular Japanese girl group managed by Nogizaka46 LLC. The partnership aims to leverage the group’s widespread appeal to draw attention to Kyoto’s rich cultural heritage.
A Well-Timed Launch
The campaign’s launch coincides with the Nogizaka46 Summer National Tour 2024, which is currently underway. The tour, which includes performances in Tokyo, has been well-received by fans. The first day of the Tokyo leg was held under favorable weather conditions, despite the presence of Typhoon 10, which later transformed into a tropical depression.
An Engaging Schedule
In addition to the PR campaign, fans can enjoy the latest episode of Nogizaka Construction, a web series featuring the members of Nogizaka46. The latest episode, titled Summer Queen Championship – Part 1, was released on September 1, 2024, on the group’s official YouTube channel.
A Star’s Role
As a member of Nogizaka46, 弓木奈於 has a significant fan base, both in Japan and internationally. Her involvement in the PR campaign is expected to generate considerable interest and attract tourists to Kyoto. The city’s cultural offerings, combined with the star power of 弓木奈於, create a compelling reason for visitors to explore Kyoto’s historical and modern attractions.
A Lasting Impact
The campaign is designed to have a lasting impact, with the promotional videos and other materials intended to be used for years to come. By featuring a popular偶像 like 弓木奈於, Kyoto City hopes to create a memorable and engaging experience for both domestic and international tourists.
Conclusion
Kyoto’s new PR campaign with 弓木奈於 is a strategic move to enhance the city’s global appeal. By leveraging the star power of a popular偶像 and using a multilingual approach, the campaign aims to attract a diverse range of visitors. As Kyoto continues to evolve as a cultural hub, the partnership with Nogizaka46 is a testament to the city’s commitment to promoting its rich heritage and fostering cultural exchange.
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