Incheon Airport Partners with Ctrip to Attract Chinese Tourists
Seoul,September 3, 2024 – Incheon International Airport Corporation(IIAC) announced today that it has signed a strategic partnership agreement with Ctrip Group, China’s leading online travel agency, to attract Chinese tourists.
The signing ceremony was held at the Incheon Paradise City resort and was attended by Lee Heok-jae, President of IIAC, and Edison Chen, Vice President of Ctrip Group, along with other officials.
Under the agreement, the two parties will collaborate on promotional campaigns to fully restore and revitalize the Chinese market. This partnership aims to leverage Ctrip’s extensive reachand influence within China to boost travel demand to Incheon Airport and ultimately, to South Korea.
“This partnership with Ctrip is a crucial step in our efforts to attract Chinese tourists back to Incheon Airport and South Korea,” saidLee Heok-jae, President of IIAC. “We believe that Ctrip’s vast network and expertise in the Chinese travel market will be instrumental in our success.”
This strategic alliance comes at a time when South Korea is actively seeking to revive its tourism sector, particularly from China, following the easing of COVID-19 restrictions. The Chinese market holds immense potential for South Korea’s tourism industry, as it was the largest source of international visitors before the pandemic.
Ctrip, with its vast user base and comprehensive travel services, is well-positioned to facilitate this revival. The company offers a wide range of travelproducts, including flight bookings, hotel reservations, tour packages, and visa applications, making it a one-stop shop for Chinese travelers.
“We are excited to partner with Incheon International Airport Corporation to welcome Chinese tourists back to South Korea,” said Edison Chen, Vice President of Ctrip Group. “We believe thatthis partnership will not only benefit both parties but also contribute to the recovery of the tourism industry in South Korea.”
The partnership is expected to bring several benefits to both parties. For IIAC, it will provide access to Ctrip’s vast network of Chinese travelers, enabling the airport to attract more passengers and boost itsrevenue. For Ctrip, the partnership will strengthen its position in the South Korean market, allowing the company to expand its reach and offer more travel options to its Chinese customers.
The agreement also highlights the growing importance of the Chinese market for South Korea’s tourism industry. The country is actively seeking to attract more Chinesetourists through various initiatives, including visa facilitation programs and promotional campaigns.
This partnership between Incheon Airport and Ctrip is a testament to this commitment and is expected to play a significant role in the recovery of South Korea’s tourism sector.
About Incheon International Airport Corporation (IIAC)
Incheon International Airport Corporation (IIAC) is a South Korean government-owned corporation responsible for the operation and management of Incheon International Airport, one of the busiest airports in the world.
About Ctrip Group
Ctrip Group is China’s leading online travel agency, offering a wide range of travelproducts and services, including flight bookings, hotel reservations, tour packages, and visa applications. The company has a vast user base in China and is committed to providing its customers with the best possible travel experience.
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