Chinese Writing Platform JianShu Faces Criticism Over Excessive Advertising
BEIJING, CHINA – JianShu, a popular Chinese online platform for writersand readers, is facing growing criticism from users over its excessive advertising. Users are complaining about a barrage of ads that interrupt their reading and writing experience, making itdifficult to enjoy the platform’s content.
One user, who goes by the username 君君_861322, wrote apost on JianShu titled Too Many Ads, expressing frustration with the platform’s current state. I don’t have much time to read JianShu anyway, but every time I log in, it takes me several minutes just toget past the ads, the user wrote. As soon as I open it, it automatically jumps to other applications, and all kinds of messy software automatically downloads. It’s so annoying.
The user continued, I finally managedto write a few words and publish them. I wanted to read the articles of other JianShu users, but as soon as I opened someone’s article, another ad popped up. I have to exit, log back in, and open it again several times before I can finish reading an article. I’m avery impatient person, and I can’t stand this.
The user’s post reflects a growing sentiment among JianShu users. Many are expressing disappointment that the platform, once known for its focus on content creation and community building, has become increasingly commercialized. JianShu is following the trend, the user wrote, and the commercial atmosphere is overwhelming. I can’t even write a few words in peace anymore.
The proliferation of ads on JianShu is a symptom of a broader trend in the Chinese digital media landscape. As online platforms seek to monetize their user base, they are increasingly relying on advertising revenue. Thishas led to a saturation of ads on many popular platforms, creating a negative user experience.
While JianShu has not publicly responded to the criticism, the platform’s founder, Gu Yong, has previously stated that the company is committed to providing a high-quality user experience. However, the recent influx of ads suggeststhat the company may be prioritizing revenue generation over user satisfaction.
The situation highlights the delicate balance that online platforms face between monetization and user experience. As platforms become increasingly reliant on advertising, they must find ways to integrate ads in a way that does not detract from the user experience. Otherwise, they risk alienating theiruser base and damaging their brand reputation.
It remains to be seen how JianShu will address the criticism over its excessive advertising. The platform’s future success may depend on its ability to find a way to balance its commercial interests with the needs of its users.
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