Sichuan wine, a staple in the Chinese liquor market, is embarking on an ambitious journey to establish itself as a global brand. The industry has recently unveiled a comprehensive 6+10+20+N framework, designed to bolster its presence on the international stage.
Background and Significance
Sichuan produces one out of every two bottles of Baijiu consumed by Chinese, a statement that underscores the dominance of Sichuan wine in the domestic market. Recently, during the 2024 Sichuan Wine National Tour’s Tianjin station, themed Sichuan’s Journey Through九州 Adds Flowers, government officials and scholars highlighted the advantages of Sichuan wine from various perspectives.
The rise of Sichuan wine as a支柱 (pillar) industry in Sichuan Province and the backbone of China’s Baijiu industry can be attributed to the unique natural conditions of the region, as well as its rich history and traditional craftsmanship. These factors have created a robust core competitiveness that has led to the formation of a structured industry system.
The 6+10+20+N Industry System
The 6+10+20+N industry system is a strategic framework that represents the core of Sichuan wine’s growth. It consists of:
- 6 Big Flowers: Leading brands such as Wuliangye, Laojiao, Jiannanchun, Langjiu, Shejiu, and Shuijingfang.
- 10 Small Flowers: Promising brands like Fenggu, Wenjun, and others.
- 20 Strong Original Liquor Enterprises: A group of robust companies that contribute to the industry’s strength.
- N: An open-ended category that represents numerous small and medium-sized enterprises that support the industry.
Government Support and Future Goals
The Sichuan Provincial Government has shown immense support for the白酒 (liquor) industry, recognizing it as one of the most distinctive traditional advantageous industries in the province. Deputy Governor Li Wenqing stated that Sichuan wine boasts a profound cultural heritage and a solid industrial foundation. The provincial government is committed to optimizing the industrial structure and building an ecosystem that will help establish Sichuan wine as a global brand.
Over the years, Sichuan wine has achieved numerous firsts, including being the leader in national Baijiu production, revenue, and the number of large enterprises. These achievements are the cumulative efforts of five major production areas: Deyang, Yibin, Lushui, Suining, and Chengdu.
Regional Contributions
Each region contributes uniquely to the overall success of Sichuan wine:
- Deyang: With Jiananchun as the leading brand, Deyang is building a 1+N industry system, aiming to become a百亿级 (billion-dollar) Baijiu industrial cluster.
- Yibin: Leveraging its natural advantages and industrial prosperity, Yibin continues to write growth stories with its famous Tenliujiu City.
- Lushui: Utilizing its convenient transportation and scientific and educational advantages, Lushui is committed to creating a world-class high-quality Baijiu industrial cluster.
- Suining: Suining is focusing on quality, taste, and brand development, accelerating its internationalization efforts.
- Chengdu: Chengdu has transformed from tradition to modernity through four key development tracks, including brand strategy, international spirits, new alcoholic beverages, and wine tourism integration.
Conclusion
The 6+10+20+N industry system represents a strategic vision for Sichuan wine’s future. With strong government support and a rich cultural heritage, Sichuan wine is poised to make a significant impact on the global market. As the industry continues to grow and evolve, it will be fascinating to see how Sichuan wine shapes the future of the global spirits industry.
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