China’s leading off-road vehicle brand, Tank, has once again made a significant splash at the Chengdu Auto Show, showcasing its commitment to innovation and leadership in the off-road segment. On August 30, Tank introduced the Tank 400 Gasoline version, alongside the Tank 300, Tank 500 Hi4-T Black Knight, and Tank 700 Hi4-T, marking a triumphant return to the auto show circuit after four years.
A Triumphant Return
The brand’s successful relaunch at the Chengdu Auto Show is a testament to its growth and impact on the Chinese off-road market. Since its debut four years ago, Tank has managed to capture the imagination of over 500,000 users, achieving a market share of over 50% and boosting the domestic off-road market share to 83.1%. As Gu Yukun, the Executive Deputy General Manager of Tank, stated, The 500,000 sales behind Tank are a reflection of our unwavering commitment to technology and innovation, our courage to break the overseas technology monopoly in high-end off-road vehicles, and the confidence of the Great Wall brand.
Global Ambitions and Hard-Core Strength
Tank’s ambition is not just limited to the domestic market. As a pioneer and leader in off-road vehicles, the brand understands the complexity of off-road conditions and has assembled a dedicated engineering team to develop vehicles tailored for these scenarios. The brand has established global calibration standards and created an off-road scenario database.
In terms of research and development, Gu Yukun highlighted that Great Wall Motors now boasts a team of over 17,000 R&D professionals and has set up six international laboratories across the globe, with 11 globally leading testing capabilities. The R&D system spans seven countries and ten locations. Each Tank product undergoes over 3,000 strict tests over nearly two years, ensuring that they can handle extreme conditions anywhere in the world.
Uncompromising Testing Standards
Tank’s commitment to quality and performance is evident in its rigorous testing standards. The vehicles are tested in extreme temperatures, from -35°C in Eurasia to 50°C in the Middle East. The Tank 400, for instance, is capable of starting up in sub-zero conditions and climbing steep slopes at high speeds in scorching heat. This dedication to global standards ensures that Tank vehicles are ready to take on any challenge.
Building a Technical Moat
Tank’s approach to research, testing, and calibration is aimed at breaking through the technical barriers set by overseas brands in the off-road SUV segment. The brand’s extensive database of over 4 million off-road users, combined with its unique off-road scenario database established since 1996, has created an invaluable asset that sets it apart from competitors.
Safety and Reliability
Safety is a top priority for Tank, given the complex nature of off-road driving. The brand’s use of an undetachable four-wheel-drive system ensures stable and precise power distribution, even when only one wheel has grip. This system provides enhanced off-road capabilities and reliability.
Tank’s focus on all-around redundancy in design ensures that the vehicles are not only powerful but also safe. The brand’s commitment to long-term development and its non-rational choices in terms of engine size, performance, and calibration have paid off, resulting in over 500,000 satisfied customers.
Global Aspirations with the Tank 400 Gasoline Version
The Tank 400 Gasoline version is a testament to the brand’s global aspirations. It continues the urban functional aesthetics design, blending a sense of technology and power, and leading the trend in China’s off-road market. The vehicle is powered by a new 2.0T Miller cycle engine, providing smooth and continuous power output. Combined with the domestically developed 9AT longitudinal transmission, it ensures climbing capability and stability, with a climbing ratio of 57.24 and a maximum torque output of 11,000 N·m.
The Tank 400 Gasoline version is set to be launched in both domestic and Eurasian markets, further expanding Tank’s global footprint. With its pure gasoline power, the Tank 400 family is poised to make a mark on the global stage.
In conclusion, Tank’s showcase at the Chengdu Auto Show is a powerful statement of its intent to lead the off-road market, both in China and globally. With a focus on innovation, safety, and global standards, Tank is set to continue its upward trajectory in the world of off-road vehicles.
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