In a significant leap forward for mixed reality technology, ByteDance’s XR platform PICO has announced the launch of its first MR mixed reality all-in-one device, the PICO 4 Ultra, in China. The device, unveiled on the afternoon of August 20, boasts a massive 800% increase in AI chip performance and is set to redefine the boundaries of immersive technology.
Groundbreaking Hardware Specifications
The PICO 4 Ultra is powered by the cutting-edge Qualcomm Snapdragon XR2 Gen2 computing platform, marking a substantial upgrade from its predecessor. The new device features an impressive 12GB of RAM, which is a significant jump from the previous generation’s 6GB. The GPU performance has seen a remarkable 2.5-fold increase compared to the XR1, while the AI performance has been enhanced by a staggering 8 times.
This leap in performance is largely attributed to the new AI chip integrated into the device, which has been specifically designed to handle complex computations and enhance the overall user experience. The PICO 4 Ultra is set to provide users with a seamless and immersive mixed reality experience, thanks to its advanced hardware capabilities.
Unmatched Performance and Affordability
In terms of pricing, the PICO 4 Ultra is available in two versions: the consumer version priced at 4299 RMB, and the enterprise version priced at 7499 RMB. Additionally, the PICO motion tracker is available for purchase separately at 399 RMB per pair. This strategic pricing aims to make the PICO 4 Ultra accessible to a wide range of users, from casual gamers to professionals in various industries.
The affordability of the PICO 4 Ultra, coupled with its unmatched performance, positions it as a strong competitor in the mixed reality market. It is designed to cater to the needs of both consumers and businesses, offering a versatile solution for entertainment, education, training, and other applications.
Pre-Sale and Market Impact
PICO has already begun the pre-sale of the PICO 4 Ultra, indicating a high level of anticipation and interest from potential customers. The launch of this device is expected to have a significant impact on the mixed reality market, particularly in China, where the demand for advanced technology continues to grow.
The PICO 4 Ultra’s advanced features and competitive pricing could potentially disrupt the market, challenging existing players and setting new standards for mixed reality devices. It is a testament to the innovation and commitment to excellence that PICO brings to the table.
Conclusion
The launch of the PICO 4 Ultra is a monumental step forward for the company and the mixed reality industry as a whole. With its groundbreaking hardware specifications, unmatched performance, and strategic pricing, the PICO 4 Ultra is poised to become a game-changer in the market.
As the device enters the market, it will be interesting to see how it is received by consumers and professionals alike. With the backing of ByteDance, PICO is well-positioned to continue pushing the boundaries of mixed reality technology and delivering innovative solutions that enhance the way we interact with the digital world.
Source: Titan Media
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