Chery Automobile Co., Ltd. has officially launched the 2025 Exploration 06 Urban Edition SUV, priced from 99,900 yuan, marking a significant addition to the company’s popular SUV lineup. The new vehicle, which is an annual facelift, was unveiled on September 1, offering consumers a fresh take on the existing model with enhanced features and improved specifications.
Pricing and Configuration
The 2025 Exploration 06 Urban Edition comes in four configurations, including a new entry-level model priced at 99,900 yuan. The pricing structure is as follows:
– Entry-level: 99,900 yuan
– Mid-range (sub-low-end): 109,900 yuan
– Mid-high-end: 119,900 yuan
– High-end: 139,900 yuan
The pricing strategy aims to cater to a wide range of consumers, from budget-conscious buyers to those looking for premium features.
Design and Exterior
The exterior design of the 2025 Exploration 06 Urban Edition is largely consistent with the 2024 model, featuring a vertical harp-style dynamic intake grille. The bodywork is treated with a 2K clear coat finish, which the company claims can change colors with the play of light and shadow. All configurations except the entry-level come with a panoramic sunroof and a vehicle luggage rack.
Interior and Technology
Inside, the SUV is equipped with a 10.25-inch full LCD instrument cluster and a 13.2-inch central touchscreen. The standard fitment includes the powerful Qualcomm 8155 chip, ensuring seamless connectivity and performance. The cabin boasts a 37.6 decibel NVH quiet space, offering a serene environment for passengers. The interior is fitted with multi-mode comfort seats and a Sony 8-speaker (6 speakers for the entry-level) surround sound system. The second-row seats can be fully folded down, and the trunk features an external lighting system.
Specifications and Performance
In terms of specifications, the 2025 Chery Exploration 06 Urban Edition has dimensions of 4538 (4545) x 1898 x 1670 millimeters and a wheelbase of 2672 millimeters. The vehicle continues to be powered by a 1.6T engine, delivering a maximum power of 145 kilowatts and a maximum torque of 290牛・米. It is paired with a 7-speed dual-clutch transmission, ensuring efficient and responsive driving dynamics.
Market Positioning and Competition
With the launch of the 2025 Exploration 06 Urban Edition, Chery is looking to strengthen its position in the competitive SUV market. The vehicle’s pricing and feature set make it an attractive option for buyers seeking a balance between affordability and advanced technology. Competitors in this segment include models from other domestic brands as well as international manufacturers.
Conclusion
The 2025 Chery Exploration 06 Urban Edition SUV is a testament to the company’s commitment to innovation and customer satisfaction. By offering a range of configurations at different price points, Chery is catering to a diverse audience. The combination of stylish design, advanced technology, and competitive pricing positions the Exploration 06 Urban Edition as a strong contender in the compact SUV segment.
As the automotive industry continues to evolve, Chery’s strategic approach to product development and market positioning will be crucial in maintaining its growth trajectory. The launch of the 2025 Exploration 06 Urban Edition is a step in the right direction, showcasing the brand’s dedication to offering value-driven vehicles to consumers.
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