The release of the Chinese AAA game blockbuster, Black Myth: Wukong, has sparked a significant surge in sales across various sectors, from gaming hardware to tourism and merchandise, demonstrating the Black Myth Effect. The game’s immense popularity has not only broken records but also revitalized interest in related products and locations.
According to a report from the Workers’ Daily, Black Myth: Wukong, which launched on multiple gaming platforms, surpassed ten million global sales within just four days. This extraordinary achievement has led to a surge in demand for gaming hardware, including PlayStation 5 (PS5) consoles, computers, graphics cards, and keyboards.
As reported by Kuaishou E-commerce, on the day of the game’s release, sales of gaming desktops, laptops, and other DIY computer products on the platform saw a significant increase. The GMV (Gross Merchandise Volume) for integrated desktops and laptops grew by 122%, while game notebooks’ GMV increased by 40%. The GMV for monitors and other gaming accessories rose by 74%, and the overall GMV for gaming-related products climbed by 34%.
The game’s popularity has also influenced the second-hand market. Zhipin Group’s customer service revealed a notable rise in inquiries for gaming devices like PS5s and computers. Data from the second-hand e-commerce platform Zhipin showed a 128% daily increase in the trading volume of second-hand PS5s and a 237% daily rise in search volume. The trading of computers, graphics cards, and other gaming peripherals also witnessed a clear upward trend.
In addition to hardware sales, the game has also generated a tourism boom in its scenic locations. The development team, using spatial computing optical positioning capture technology from a domestic vendor, scanned real temples, Buddha statues, forests, and rocks to create lifelike in-game environments. As a result, the game’s stunning visuals have piqued the interest of players, driving up tourism in山西, where many of the game’s scenes were captured. The local government has even launched the Traveling in Shanxi with Wukong campaign to capitalize on this interest.
The game’s influence has extended beyond hardware and tourism. Its merchandise, such as action figures and themed coffee, is selling briskly. The Black Myth: Wukong phenomenon underscores the power of video games as a cultural force, attracting a massive audience of 6.68 billion Chinese gamers, as reported in the 2023 China Game Industry Report. The game’s roots in Chinese culture give it a broad appeal, transcending traditional gaming circles and fostering a deeper interest in Chinese traditional elements like ancient architecture.
Professor Sun Jing, an associate professor at the Culture and Technology College of Xi’an Jiaotong-Liverpool University, commented that the game’s ability to engage players in understanding the world through a cultural lens has been a key factor in its success. She expects the Black Myth: Wukong effect to continue driving growth in these interconnected industries.
In conclusion, Black Myth: Wukong has proven to be more than just a gaming sensation; it has become a catalyst for a multi-faceted economic boom. From boosting sales in gaming hardware to revitalizing tourism in scenic locations and fostering a market for themed merchandise, the game’s impact extends far beyond the digital realm, demonstrating the potential of cultural content to drive economic activity in the 21st century.
【source】http://www.chinanews.com/cj/2024/08-27/10275099.shtml
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