The release of the Chinese AAA game blockbuster Black Myth: Wukong has sparked a wave of enthusiasm, driving sales in hardware, boosting tourism to filming locations, and fueling a surge in the popularity of related merchandise.
The game, which officially launched on various gaming platforms, has shattered records, with global sales exceeding ten million copies within just four days. This remarkable success has not only invigorated the gaming industry but has also had a ripple effect on ancillary sectors.
According to Dr. Jing Sun, an associate professor at the Institute of Cultural and Creative Industries at Xi’an Jiaotong-Liverpool University, The 2023 China Game Industry Report reveals that there are 668 million Chinese game users. This vast audience, using games as a medium to understand and explore the world, is a key factor behind the火爆 response to ‘Black Myth: Wukong.’
Sun emphasizes that the game’s deep roots in Chinese culture enable it to transcend conventional gaming circles, sustaining interest over time instead of relying on fleeting trends. The immersive gameplay experience has piqued players’ interest in traditional cultural elements, such as ancient architecture, which in turn has led to a surge in tourism at the game’s filming locations.
Hardware sales have soared in tandem with the game’s popularity. The PlayStation 5 (PS5), computers, graphics cards, and keyboards have all seen significant sales increases. Gamers like Mr. Du have upgraded their hardware specifically for the game, with some even purchasing new devices to enjoy the game at its highest graphical settings.
E-commerce platform快手 reported a 122% daily increase in the GMV of all-in-one computers and desktops on the day of the game’s release, while game laptops saw a 40% daily rise in GMV. Additionally, there was a 74% daily rise in GMV for DIY computer products like monitors, and a 34% daily increase in sales for gaming accessories.
The resale market has also felt the impact. The二手 marketplace, 转转, has experienced a 128% daily growth in PS5 transactions and a 237% daily rise in search volume. Sales of computers, graphics cards, and other gaming peripherals have also witnessed a noticeable uptick. Accessories like game controllers, headphones, keyboards, and mice have also seen a surge in demand.
The game’s success has also translated into a boost for tourism in山西, where many of the game’s stunning landscapes and locations were sourced. The game’s creators used advanced spatial computing optical positioning capture technology to recreate realistic temples, statues, forests, and rock formations, enhancing the immersive experience for players. As a result,山西’s tourism industry has seen a surge in interest, with the Follow Wukong to Tour Shanxi initiative gaining traction.
Black Myth: Wukong is not just a game; it is a cultural phenomenon that is bridging the gap between digital entertainment and traditional cultural exploration. Its impact on hardware, tourism, and merchandise sales underscores the potential of gaming as a powerful driver of economic activity and cultural appreciation. As the Black Myth Effect continues to reverberate, it is evident that the influence of this game extends far beyond the virtual world.
【source】http://www.chinanews.com/cj/2024/08-27/10275099.shtml
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