AI搜索新贵，开始卖广告位了
36氪讯， 近日，多家AI搜索新贵宣布开始售卖广告位，标志着这一新兴领域正式进入商业化阶段。
据了解，这些AI搜索新贵主要依托强大的语言模型和深度学习技术，能够提供更精准、更个性化的搜索结果。其广告模式也与传统搜索引擎有所不同，更加注重用户体验和内容质量。
例如， 一家名为“智搜”的AI搜索平台，其广告位主要以“推荐”的形式呈现，根据用户搜索内容和历史行为，向其推荐相关产品或服务。这种“精准推荐”模式，能够有效提升广告转化率，同时避免用户反感。
此外， 另一家名为“知晓”的AI搜索平台，则推出了“智能广告”功能。该功能能够根据用户搜索词语和上下文语境，自动生成与之相关的广告文案，并将其嵌入搜索结果页面。这种“智能广告”模式，能够更好地融入用户搜索体验，提升广告效果。
业内人士分析， AI搜索新贵开始售卖广告位，是其商业化进程中的重要一步。随着技术的不断成熟和用户规模的不断扩大，AI搜索市场将迎来快速发展。
然而， AI搜索新贵也面临着一些挑战。例如，如何保证广告质量，如何防止虚假信息传播，如何保护用户隐私等。
未来，AI搜索市场将更加注重用户体验和内容质量，并不断探索新的商业模式。相信随着技术的不断发展，AI搜索将为用户带来更加便捷、高效的搜索体验，并成为未来互联网的重要组成部分。
英语如下：
AI Search Upstarts Start Selling Ads
36Kr reports, SeveralAI search upstarts have recently announced the sale of advertising space, marking the officialentry of this emerging field into the commercialization stage.
These AI search upstarts, leveraging powerful language models and deep learning technologies, are able to provide moreaccurate and personalized search results. Their advertising model also differs from traditional search engines, placing greater emphasis on user experience and content quality.
For example, anAI search platform called “ZhiSou” presents its advertising space primarily in the form of “recommendations.” Based on user search content and historical behavior, it recommends relevant products or services. This “precision recommendation” model effectively improves advertising conversion rates whileavoiding user aversion.
Furthermore, another AI search platform called “ZhiXiao” has launched an “intelligent advertising” feature. This feature can automatically generate advertising copy related to user search terms and contextual information, embedding it within the search resultspage. This “intelligent advertising” model seamlessly integrates with the user’s search experience, enhancing advertising effectiveness.
Industry insiders analyze, the sale of advertising space by AI search upstarts marks a crucial step in their commercialization journey. As technology continues to mature and user bases expand, the AI search market is poisedfor rapid growth.
However, AI search upstarts also face certain challenges. These include ensuring advertising quality, preventing the spread of misinformation, and protecting user privacy.
Looking ahead, the AI search market will prioritize user experience and content quality, while continuously exploring new business models. As technology advances, AI searchis expected to deliver more convenient and efficient search experiences for users, becoming an integral part of the future internet.
【来源】https://36kr.com/p/2918813188529281
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