##AI搜索引擎Perplexity计划四季度投放广告，CPM定价超50美元
人工智能搜索初创公司Perplexity AI宣布，将在今年第四季度在其搜索应用程序上投放广告，并采用CPM（每千次展示成本）模式，定价超过50美元。此举标志着Perplexity正式进军广告市场，并试图通过广告收入来实现盈利。
据知情人士透露，Perplexity的广告类别将涵盖科技、健康和制药、艺术和娱乐、金融以及食品和饮料等主题。广告商将能够赞助答案下方的“相关问题”，并在答案右侧购买展示广告。
Perplexity的CPM定价远高于传统搜索引擎的广告价格。Semrush数据显示，桌面展示广告的CPM通常在2.5美元左右，而移动视频的CPM约为11.10美元。Perplexity的高定价反映了其用户群体的独特特征。超过八成的Perplexity用户拥有本科学历，而三成的用户处于“高级领导职位”，65%的用户处于“高收入白领职业”，如医学、法律和软件工程。
Perplexity成立于2022年，定位为AI搜索引擎公司，与ChatGPT一样，它利用AI对谷歌发起挑战。Perplexity也是用户增长最快的生成式AI应用之一，最近完成了一笔2.5亿美元的新融资，估值也从4月份的10亿美元增至了30亿美元。
然而，Perplexity的数据收集技术也引发了争议。多家媒体指控其抄袭内容，随后Perplexity对引用来源的方式进行了修改。为了缓解争议，Perplexity上个月推出了收入分享模式，让新闻出版商有机会通过该公司的搜索引擎赚钱。它将从每篇赞助文章的收入中拿出“两位数”的分成比例给所引用的新闻出版商。该公司已与《时代》周刊、《明镜周刊》和《财富》杂志等签订了合作协议。
Perplexity的广告计划将对其未来的发展产生重大影响。一方面，广告收入将帮助Perplexity实现盈利，并进一步发展其AI搜索引擎。另一方面，广告的引入也可能影响用户体验，并引发新的争议。未来，Perplexity需要平衡广告收入和用户体验，才能在AI搜索领域取得成功。
英语如下：
##AI Search Upstart Perplexity to Launch Ads in Q4
**Keywords:** AI search, advertising, Perplexity
**Content:**
Perplexity AI, an artificial intelligence search startup, has announced plans to launch advertising on its search application in the fourth quarter of this year. The company will use aCPM (cost per mille) model, with pricing exceeding $50. This move marks Perplexity’s official entry into the advertising market and an attemptto achieve profitability through advertising revenue.
According to sources, Perplexity’s ad categories will cover topics such as technology, health and pharmaceuticals, arts and entertainment, finance, and food and beverage. Advertisers will be able to sponsor”related questions” below answers and purchase display ads on the right side of the answers.
Perplexity’s CPM pricing is significantly higher than traditional search engine advertising rates. Semrush data shows that desktop display ad CPMs typically hoveraround $2.50, while mobile video CPMs are around $11.10. Perplexity’s high pricing reflects the unique characteristics of its user base. Over 80% of Perplexity users hold a bachelor’s degree, while 30% are in “senior leadershippositions” and 65% are in “high-income white-collar professions” such as medicine, law, and software engineering.
Founded in 2022, Perplexity positions itself as an AI search engine company, challenging Google like ChatGPT. Perplexity is also one of the fastest-growing generative AI applications, recently securing $250 million in new funding, raising its valuation from $1 billion in April to $3 billion.
However, Perplexity’s data collection techniques have also sparked controversy. Multiple media outlets have accused it of plagiarism, prompting Perplexity to modify its citation methods. To mitigate the controversy, Perplexity launched a revenue-sharing model last month, allowing news publishers to earn money through its search engine. It will share a “double-digit” percentage of revenue from each sponsored article with the cited news publishers. The company has signed partnerships with publications such as Time, Der Spiegel, and Fortune.
Perplexity’s advertising plan will have a significant impact on its future development. On the one hand, advertising revenue will help Perplexity achieve profitability and further develop its AI search engine. On the other hand, the introduction of advertising could also affect user experience and spark new controversies. Inthe future, Perplexity needs to balance advertising revenue and user experience to succeed in the AI search field.
【来源】https://www.cls.cn/detail/1773403
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