##小米汽车毛利率超特斯拉，卢伟冰揭秘三大秘诀
**北京，2023年10月26日**- 近日，小米汽车公布了其首款车型毛利率数据，达到惊人的15.4%，超过了电动汽车巨头特斯拉。小米集团总裁卢伟冰在接受媒体采访时，总结了这一亮眼成绩背后的三大关键因素。
**首先，小米汽车在供应链管理方面拥有得天独厚的优势。** 作为全球领先的智能手机制造商，小米在供应链管理方面积累了丰富的经验和资源，能够以更低的成本获取优质零部件。卢伟冰表示，小米汽车的供应链管理模式，有效地降低了生产成本，提升了毛利率。
**其次，小米汽车采取了差异化的产品策略。** 与特斯拉等高端品牌不同，小米汽车主打性价比，以更亲民的价格提供高品质的电动汽车。这一策略吸引了大量对价格敏感的消费者，为小米汽车带来了可观的销量。
**最后，小米汽车积极利用自身在软件和互联网领域的优势，打造智能化的汽车生态。** 小米汽车搭载了小米自研的MIUI车机系统，并与小米生态链产品深度整合，为用户提供丰富的智能驾驶和车联网服务。这些增值服务不仅提升了用户体验，也为小米汽车带来了额外的收入来源。
业内专家认为，小米汽车的成功，得益于其在供应链、产品策略和智能化方面的独特优势。未来，小米汽车将继续深耕智能电动汽车市场，为用户提供更优质的产品和服务。
**值得注意的是，小米汽车的毛利率数据尚未得到官方确认，目前仅来自媒体报道。** 尽管如此，小米汽车的出色表现，依然值得业界关注。
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英语如下：
##Xiaomi Car’s Profit Margin Surpasses Tesla! Lu Weibing Reveals Three KeySecrets
**Keywords:** Xiaomi Car, Profit Margin, Surpasses Tesla
**Beijing, October 26, 2023** – Xiaomi Auto recently unveiled the profit margin of its first model, reaching an impressive 15.4%, surpassing electric vehicle giant Tesla. In an interview with the media, Xiaomi Group President Lu Weibing summarized the three key factors behind this remarkable achievement.
**Firstly, Xiaomi Auto boasts a unique advantage in supply chain management.** As a leading global smartphone manufacturer, Xiaomi has accumulated extensive experience and resources in supply chain management, enabling it to procure high-quality components at lower costs. Lu Weibing stated that Xiaomi Auto’s supply chain management model effectively reduced production costs and boosted profit margins.
**Secondly, Xiaomi Auto has adopted a differentiated product strategy.** Unlike high-end brands like Tesla, Xiaomi Auto focuses on value for money, offering high-quality electric vehicles at more affordable prices. This strategy has attracted a large number of price-sensitive consumers, generating significant sales for Xiaomi Auto.
**Finally, Xiaomi Auto actively leverages its strengths in software and the internet to create an intelligent automotive ecosystem.** Xiaomi Auto is equipped with Xiaomi’s self-developed MIUI car system and is deeply integrated with Xiaomi’s ecosystem products, providing users with a wealth of intelligent driving and connected car services. These value-added services not only enhance user experience but also generate additional revenue streams for Xiaomi Auto.
Industry experts believe that Xiaomi Auto’s success stems from its uniqueadvantages in supply chain, product strategy, and intelligence. In the future, Xiaomi Auto will continue to cultivate the smart electric vehicle market, providing users with even better products and services.
**It is worth noting that the profit margin data for Xiaomi Auto has not been officially confirmed and is currently only from media reports.** Nevertheless, Xiaomi Auto’s outstanding performance remains worthy of industry attention.
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【来源】https://36kr.com/p/2915734119603081
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