正文：
近日，户外运动品牌Patagonia中国大陆地区的负责人曾维刚在接受媒体采访时表示，他认为一个真正意义上的好公司并不需要设立专门的可持续发展部门（ESG）来处理环境保护和社会责任问题。曾维刚的观点是在当前全球企业界对ESG（环境、社会和治理）日益重视的背景下提出的，引发了业界的广泛讨论。
曾维刚指出，Patagonia自成立之初就将环境保护和社会责任融入公司的核心价值之中，这种理念体现在企业的产品设计、生产流程以及销售策略等各个方面。他认为，一个好公司应该在经营活动中始终秉承可持续发展的原则，而不应该为了迎合外界的要求而设立一个单独的部门来管理这些问题。
曾维刚的这一观点得到了一些业内人士的认同。他们认为，企业应该将ESG问题视为一种常态，而不是额外负担。只有当企业的所有决策都考虑到环境影响和社会责任时，企业才能真正实现可持续发展，并在市场竞争中获得优势。
然而，也有观点认为，尽管企业应该将ESG融入到日常运营中，但设立专门的部门可以更有效地监控和推动这些目标的实现。尤其是在当前市场和监管环境对企业的可持续发展要求越来越高的背景下，一个专业的团队可以帮助企业更好地应对挑战，实现长期的战略目标。
无论如何，曾维刚的观点都提醒了业界，企业需要在追求经济效益的同时，更加注重社会责任和环境保护，而这不应该仅仅依靠一个部门来推动，而是应该成为企业文化的一部分。
英语如下：
News Title: “Patagonia China Executive: Excellent Companies Do Not Need an ESG Department for Management”
Keywords: Patagonia, ESG, Zeng Weigang
News Content:
In an interview with media outlets, Zeng Weigang, the head of Patagonia’s operations in mainland China, has stated that he believes a truly excellent company does not need to establish a dedicated sustainability department (ESG) to handle environmental protection and social responsibility issues. Zeng’s viewpoint was proposed against the backdrop of a growing global corporate awareness of ESG (Environmental, Social, and Governance) issues, sparking widespread discussion within the industry.
Zeng Weigang pointed out that Patagonia has integrated environmental protection and social responsibility into its core values since its inception. This philosophy is reflected in every aspect of the company’s operations, including product design, production processes, and sales strategies. He believes that a good company should adhere to the principles of sustainable development in all its business activities, rather than setting up a separate department to manage these issues solely to meet external demands.
Zeng Weigang’s perspective has received agreement from some industry insiders. They argue that companies should view ESG issues as a norm rather than an additional burden. Only when all corporate decisions consider their environmental impact and social responsibilities can companies truly achieve sustainable development and gain a competitive advantage in the market.
However, there are also views that, while companies should integrate ESG into their daily operations, establishing a dedicated department can more effectively monitor and promote the achievement of these goals. Especially in the current context where market and regulatory environments are demanding higher levels of corporate sustainability, a professional team can assist companies in better addressing challenges and achieving long-term strategic objectives.
Regardless, Zeng Weigang’s viewpoint serves as a reminder to the industry that companies must pay more attention to social responsibility and environmental protection while pursuing economic benefits. This should not be left to a single department to drive but should be integrated into the corporate culture.
【来源】https://36kr.com/p/2911466616920704
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