根据韩国贸易协会上海代表处发布的一项问卷调查结果，近五年来约有六成中国女性消费者购买过韩国产品。这项调查于今年4月15日至6月30日针对中国十大城市的1500名消费者进行，结果显示女性消费者购买韩国产品的比例显著增加，尤其是20至29岁的年轻女性，她们购买韩国产品的比例从去年的41.2%上升至62.7%。
调查还显示，中国消费者购买最多的韩国产品包括食品、服装和美容产品。女性消费者对韩国产品的评价普遍积极，尤其是年轻女性，她们更倾向于购买韩国产品。然而，也有部分消费者对韩国产品的设计评价不高，认为国家形象不佳或企业形象不好而不购买韩国产品。
值得注意的是，63.1%的受访者表示愿意选择国货而非韩国产品，这可能反映了近年来中国消费者对国货的支持和信心增加。这一趋势表明，中国消费者在选择进口产品时，除了品牌和产品质量外，还考虑了国家的形象和企业形象。
随着中国经济的不断发展和消费者购买力的提升，中国女性消费者对高品质和时尚的韩国产品的需求仍然存在。然而，这种需求可能会受到政治和经济因素的影响，例如中韩关系的变化。因此，韩国品牌需要不断适应中国市场，提高产品和服务质量，以满足中国消费者的需求。
英语如下：
Title: “Six in Ten Chinese Women Prefer Korean Products”
Keywords: Korean goods, Chinese women, consumer spending
News Content: According to a survey conducted by the Shanghai Representative Office of the Korea Trade Association, approximately 60% of Chinese female consumers have purchased Korean products over the past five years. The survey, which took place from April 15 to June 30 of this year, polled 1,500 consumers in China’s ten major cities. The results showed a significant increase in the proportion of female consumers purchasing Korean products, with young women aged 20 to 29 seeing their rate rise from 41.2% last year to 62.7%.
The survey also revealed that the most popular Korean products purchased by Chinese consumers include food, clothing, and beauty products. Female consumers generally have positive views on Korean products, with young women especially inclined to buy Korean goods. However, some consumers expressed dissatisfaction with the design of Korean products, indicating that they did not purchase them due to a negative perception of the country’s image or corporate image.
It is noteworthy that 63.1% of respondents indicated a willingness to choose domestic products over Korean goods, which may reflect an increase in support and confidence among Chinese consumers for domestic brands in recent years. This trend suggests that Chinese consumers consider not only brand and product quality but also the image of the country and corporate image when choosing imported products.
As China’s economy continues to develop and consumer purchasing power rises, there remains a demand among Chinese female consumers for high-quality and fashionable Korean products. However, this demand may be affected by political and economic factors, such as changes in Sino-Korean relations. Therefore, Korean brands need to adapt to the Chinese market continuously, improve product and service quality, and meet the needs of Chinese consumers.
【来源】https://cn.yna.co.kr/view/ACK20240813001900881?section=china-relationship/index&input=rss
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