根据韩国贸易协会上海代表处发布的一项问卷调查结果显示，近五年来约有六成中国女性消费者购买过韩国产品。此次调查从今年4月15日至6月30日，针对中国十大城市的1500名消费者进行，结果显示，中国女性消费者对韩国产品的购买率显著上升，尤其是20至29岁的年轻女性，她们购买韩国产品的比例从去年的41.2%上升到今年的62.7%。
调查还显示，中国消费者购买韩国产品的主要类别包括食品、服装和美容产品。值得注意的是，对韩国产品设计给予正面评价的女性消费者比重高于男性，尤其是在20至39岁的年轻消费者中，他们对韩国产品的认可度更高。
然而，调查也发现，一些消费者对韩国产品的评价存在负面看法，尤其是对于产品设计方面的评价有所下降。此外，不购买韩国产品的原因中，认为评价差和品牌形象不好的消费者比重有所增加，而国家形象问题也是影响消费者购买决策的因素之一。
总体来看，尽管存在一些负面因素，但中国女性消费者对韩国产品的购买热情仍然较高。韩国贸易协会的报告指出，随着中韩两国关系的逐步改善，未来韩国产品在中国市场的销售前景有望继续看好。
英语如下：
News Title: “Sixty Percent of Chinese Women Prefer Korean Goods: Purchase Rate Hits 60% Over the Last Five Years”
Keywords: Korean goods, Chinese women, purchase rate
News Content: According to a questionnaire survey released by the Shanghai Representative Office of the Korea Trade Association, approximately 60% of Chinese female consumers have purchased Korean products over the last five years. The survey, conducted from April 15 to June 30 this year, involved 1,500 consumers in China’s ten major cities. The results showed a significant increase in the purchase rate of Korean products among Chinese female consumers, with the proportion of young women aged 20 to 29 rising from 41.2% last year to 62.7% this year.
The survey also revealed that the main categories of Korean products purchased by Chinese consumers include food, clothing, and beauty products. It is noteworthy that the proportion of female consumers giving positive evaluations to the design of Korean products is higher than that of male consumers, especially among young consumers aged 20 to 39, where there is a higher level of recognition for Korean products.
However, the survey found that some consumers hold negative views on Korean products, particularly regarding their design. Additionally, the proportion of consumers who cited poor product evaluations and brand images as reasons for not purchasing Korean goods has increased. National image issues are also factors influencing consumer purchasing decisions.
Overall, despite some negative factors, the purchasing enthusiasm of Chinese female consumers for Korean products remains high. The report by the Korea Trade Association points out that as Sino-Korean relations gradually improve, the sales prospects of Korean products in the Chinese market are expected to continue to be favorable.
【来源】https://cn.yna.co.kr/view/ACK20240813001900881?section=china-relationship/index&input=rss
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