新华社北京8月13日电 近日，洽洽食品在新疆阿勒泰地区成功举办了一年一度的葵花节，这是一场深入全产业链的溯源之旅，让消费者从源头开始，深刻感受每一颗瓜子背后的故事与努力。
此次葵花节所在的哈巴河县基地，种植面积达5000亩，而洽洽食品在全国拥有100多个这样的优质基地，甚至开始尝试在乌兹别克斯坦、俄罗斯、阿根廷等国家种植。每块基地每年稳定产出原料约1200吨，亩产在200-250公斤之间。
洽洽食品对全产业链精心打造，从选种到栽培管理，再到品质把控，每个环节都有严格的标准和流程。在采收前，洽洽会引导种植户对病盘、烂盘、霉盘进行剔除或单独收割脱粒，确保原料的品质不受影响。此外，洽洽还建立了完善的食品安全和质量管理体系，确保每一颗瓜子都能让消费者吃得放心、吃得满意。
洽洽食品深耕全产业链二十余年，通过与农户的预约订单模式，解决了农户卖料的难题，还为他们提供了种植管理技术，极大地提高了种植积极性，让农户能够安心种葵。同时，洽洽每年投入上百万研发资金，针对向日葵菌核病、机械化收割、盐碱地水肥一体化等产业难题开展试验研究，以促进产业良性发展，降低种植成本，提升种植管理水平，带动农户增收。
此次葵花节的举办，不仅展示了洽洽食品在全产业链布局上的深厚功底和助农增收的显著成效，更让消费者深刻感受到了洽洽对品质的坚持和对消费者的负责。未来，洽洽将继续深耕全产业链质造优势，推动产品创新和品质升级；同时，也将更加注重与消费者的沟通和互动，打造更加贴近消费者需求的品牌形象。
英语如下：
Title: “Cha Cha Food Deepens Industry Chain to Help Farmers Increase Income”
Keywords: Cha Cha, Industry Chain, Helping Farmers
Content:
Beijing, August 13th, Xinhua News Agency — Recently, Cha Cha Food successfully hosted the annual Sunflower Festival in the Aksu Prefecture of Xinjiang, a journey that delves into the entire industry chain, allowing consumers to trace back to the source and deeply experience the stories and efforts behind every kernel of nuts.
The base in Habahe County, where the festival was held, covers an area of 5,000 mu, and Cha Cha Food has more than 100 high-quality bases like this across the country. It has even started to try planting in countries such as Uzbekistan, Russia, and Argentina. Each base produces about 1,200 tons of raw materials annually, with an average yield of 200-250 kilograms per mu.
Cha Cha Food meticulously crafts the entire industry chain, from seed selection to cultivation management, and then to quality control. Every step is subject to strict standards and processes. Before harvesting, Cha Cha guides farmers to remove or harvest separately diseased, rotten, or moldy plants to ensure the quality of the raw materials is not affected. In addition, Cha Cha has established a comprehensive food safety and quality management system to ensure that every kernel of nuts can be enjoyed by consumers with peace of mind and satisfaction.
For more than two decades, Cha Cha Food has deepened its involvement in the entire industry chain, solving the problem of farmers selling their produce through a reservation order model and providing them with planting and management techniques, significantly boosting their enthusiasm for farming and enabling them to grow sunflowers with peace of mind. Moreover, Cha Cha invests millions of yuan annually in research and development to conduct experiments and research on issues such as the sunflower fusarium disease, mechanized harvesting, and integrated water and fertilizer management on saline-alkali land, aiming to promote a healthy industry development, reduce planting costs, and enhance planting and management standards, thereby driving farmers’ income up.
The hosting of the Sunflower Festival not only showcased Cha Cha Food’s profound mastery in the industry chain layout and its significant effects in helping farmers increase their income but also deeply conveyed Cha Cha’s commitment to quality and responsibility to consumers. In the future, Cha Cha will continue to deepen its industry chain manufacturing advantage, promote product innovation and quality upgrade; and also pay more attention to communication and interaction with consumers, creating a brand image that is more in line with consumer needs.
【来源】http://www.chinanews.com/cj/2024/08-13/10268020.shtml
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