中新网保定8月10日电 (记者 谢艺观)8月10日，2024中国·高阳家纺·优品汇暨多业态融合消费场景启动仪式在河北高阳县纺织商贸城举行。此次活动由中国家用纺织品行业协会主办，高阳县毛巾行业协会、高阳县电子商务协会承办，以“新质力、新势力、新动力”为主题，旨在搭建一个交流合作的平台，打造一场集“商、文、旅、体、健、展”于一体的“消费盛宴”，为更好地满足人民群众个性化、多样化、品质化服务消费需求贡献高阳力量。
中国纺织工业联合会、中国纺织品进出口商会等行业协会商会的领导，东华大学、天津工业大学等高等院校的专家学者、省市相关部门领导、外地客商以及本地企业共计千余人齐聚一堂，交流合作，共谋发展。
高阳县委书记蒋东方在致辞中表示，高阳致力于为更多业态搭建共享平台，将保定市各县特色产业的优质产品带回去，也可以把各地特色的消费场景带进来，形成新的消费联盟。
保定市政府副市长安悦民在致辞中称，希望高阳以此次活动为契机，发挥好纺织产业和市场的规模效应，加强与各行业协会和企业的深度合作，把融合性消费场景打造好、利用好，以消费升级带动产业升级，带动城市转型，将高阳家纺打造成为世界知名的“金字招牌”。
中国家用纺织品行业协会会长朱晓红认为，中央层面释放出促消费、扩内需的明确信号，在此背景下召开本次活动意义重大。当前县域经济“上新”，文旅市场兴旺。新生活观和文化观正在转化为新时尚观和消费观，市场底层逻辑在悄然变迁。家纺产业也在主动拥抱新变化，更加关注消费者价值，在新的消费浪潮下，积极探索以消费者为视角的新服务体系。
开幕式现场，高阳县人民政府还与南通国际家纺产业园区管委会签订《家纺产业战略合作框架协议》，与会人员观看了“高阳优品”T台秀展示，并依次参观了女神展、纺织设备展、新能源汽车展、定瓷、易水砚等非遗产品展以及“高阳优品”展。
此次活动是高阳家纺产业的一次重要展示，也是推动地方经济高质量发展的一次积极探索。通过多业态融合，高阳家纺正逐步走向更加广阔的市场，为消费者提供更加丰富多彩的消费体验。
英语如下：
News Title: “Highyang Home Textiles Extravaganza Kicks Off, Multisector Integration Promotes Innovative Consumption”
Keywords: Highyang Home Textiles, Yupinhui, Multisector Integration
News Content:
BEIJING, Aug. 10 (Xinhua) — On August 10, the 2024 China Highyang Home Textiles & Yupinhui Multisector Integration Consumption Scenario Initiation Ceremony was held at the Highyang Textile Trade City in Hebei Province. The event was organized by the China Home Textiles Industry Association and co-hosted by the Highyang County Towel Industry Association and the Highyang County E-commerce Industry Association. With the theme of “New Power, New Force, New Drive,” the purpose is to build a platform for communication and cooperation and create a “consumption feast” that combines commerce, culture, tourism, sports, health, and exhibition into one, contributing to the satisfaction of the people’s personalized, diverse, and high-quality service consumption needs.
Leaders from industry associations such as the China Textile Industry Federation and the China Textile and Apparel Import and Export Chamber of Commerce, experts and scholars from universities like East China University of Technology and Tianjin Polytechnic University, officials from municipal and provincial departments, foreign businessmen, and local enterprises gathered together, exchanging ideas, and planning for development.
Jiang Dongfang, the Party Secretary of Highyang County, stated in his speech that Highyang is committed to building a shared platform for various sectors, bringing the high-quality products of the county-level specialties of Baoding City back, and also bringing in unique consumption scenarios from various parts of the country to form a new consumption alliance.
An Yuemin, the Vice Mayor of Baoding City, expressed his hope in his speech that Highyang would use this event as a breakthrough to leverage the scale effect of the textile industry and market, deepen cooperation with various industry associations and enterprises, and effectively develop and utilize the integrated consumption scenarios, driving industrial upgrading and urban transformation through consumption upgrading, and turning Highyang home textiles into a world-renowned “jewel in the crown.”
Zhu Xiaohong, the President of the China Home Textiles Industry Association, believes that the central authorities have clearly signaled to promote consumption and expand domestic demand, and the significance of holding this event in such a background is great. The current county-level economy is “updating,” and the cultural and tourism market is thriving. New lifestyles and cultural views are transforming into new fashion and consumption views, and the fundamental logic of the market is quietly changing. The home textiles industry is actively embracing new changes, paying more attention to consumer value, and exploring new service systems from the perspective of consumers in the new wave of consumption.
At the opening ceremony, the Highyang County Government signed a “Strategic Cooperation Framework Agreement on Home Textiles Industry” with the Management Committee of the Nantong International Home Textiles Industrial Park. Participants watched a catwalk show of “Highyang Yupin” and then visited the Goddess Exhibition, Textile Equipment Exhibition, New Energy Vehicle Exhibition, Intangible Cultural Heritage products such as Ding Kiln Porcelain and Yishui Ink Stones, and the “Highyang Yupin” Exhibition in turn.
This event is an important showcase for the Highyang home textiles industry and a pioneering exploration in promoting high-quality economic development in the region. Through multisector integration, Highyang home textiles is gradually expanding into a broader market, providing consumers with a wealth of diverse consumption experiences.
【来源】http://www.chinanews.com/cj/2024/08-10/10266970.shtml
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