6月29日，知乎在第十届盐Club新知青年大会上发布其最新AI搜索产品“知乎直答”，此举措标志着知乎在大模型应用领域的新里程碑，为用户和创作者提供了全新的生产力工具，旨在通过提问探索世界的无限可能。
知乎创始人、董事长兼CEO周源在大会演讲中指出，“知乎直答”通过创新的大模型应用，为用户提供更高效、精准的信息搜索体验，同时为创作者提供强大的内容生成与传播工具，旨在帮助每个人更好地利用提问发现世界的奥秘。
知乎作为国内首批中文大模型研发企业，持续在AI技术领域进行探索和实践。在过去的两年中，知乎先后推出了“知海图AI”大模型和社区原生AI功能“发现·AI搜索”，并在AI搜索功能上实现了从模型开发到产品应用的重要进展。此次发布的“知乎直答”，作为AI搜索功能的正式产品化，已上线PC端，用户可通过“zhida.ai”域名直接访问，享受更优质的提问、搜索、结果生成和归纳体验。
“知乎直答”基于知乎丰富的问答数据，提供“简略”和“深入”两种答案生成结果，支持“找内容”和“找人”功能，旨在缩短内容需求与优质回答之间的距离，最大化社区创作者及其内容的流通效果。周源表示，“知乎直答”不仅是一个生产力工具，更是连接世界、激发创意的桥梁，将构建一个充满活力、想象力和创造力的社区。
未来，“知乎直答”计划通过“技术驱动”和“产品驱动”双轨并进，持续优化用户体验，同时推进App开发和多模态能力引入，深化与知乎社区的融合，探索对外合作的可能性，以满足更广泛的用户需求和场景应用。
此次发布再次体现了知乎在AI技术领域的创新决心和对用户需求的深刻洞察，展示了其在构建智能问答生态、推动信息交流与知识共享方面的持续努力和创新实践。
英语如下：
### Zhihu Launches AI Product “Zhihu Direct Answer”, Yuan Zhou: Discovering the World Through Questions
On June 29th, Zhihu unveiled its latest AI search product, “Zhihu Direct Answer,” at the 10th SaltClub New Youth Conference, marking a new milestone for Zhihu in the application of large models. This initiative provides users and content creators with a new productivity tool aimed at exploring the infinite possibilities of the world through questions.
In his keynote speech at the conference, Zhihu’s founder, chairman, and CEO, Yuan Zhou, highlighted how “Zhihu Direct Answer” leverages innovative applications of large models to offer users a more efficient and precise information search experience, while empowering content creators with powerful tools for content creation and dissemination. He emphasized the goal of helping everyone better utilize questions to uncover the mysteries of the world.
As one of the first Chinese companies to develop large language models, Zhihu has continuously explored and implemented AI technologies. Over the past two years, Zhihu has launched “Zhihai Tuhui AI,” a large model, and community-native AI feature “Discover·AI Search,” achieving significant progress from model development to product application in AI search functions. “Zhihu Direct Answer,” as the formal product of AI search, is now available on the PC platform, and users can directly access it through the “zhida.ai” domain, enjoying superior experiences in asking questions, searching, result generation, and summarization.
Based on Zhihu’s rich question-and-answer data, “Zhihu Direct Answer” provides “simplified” and “in-depth” answer generation results, supporting “finding content” and “finding people” functions. It aims to shorten the distance between content needs and high-quality answers, maximizing the circulation effect of community creators and their content. Yuan Zhou stated that “Zhihu Direct Answer” is not only a productivity tool but also a bridge connecting the world and inspiring creativity, building a vibrant, imaginative, and creative community.
In the future, “Zhihu Direct Answer” plans to advance through a dual track of “technology-driven” and “product-driven” strategies, continuously optimizing the user experience, while also pushing for app development and the introduction of multimodal capabilities, deepening integration with the Zhihu community, exploring partnership opportunities, and catering to a broader range of user needs and application scenarios.
This release underscores Zhihu’s commitment to innovation in AI technology and its deep understanding of user needs, demonstrating its ongoing efforts and innovative practices in building a smart Q&A ecosystem and driving information exchange and knowledge sharing.
【来源】https://finance.sina.com.cn/jjxw/2024-06-29/doc-incakyek5082675.shtml?cre=tianyi&mod=pchp&loc=22&r=0&rfunc=61&tj=cxvertical_pc_hp&tr=12
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