在2024年第二十届ChinaJoy的盛会上，作为影像领域的“御三家”之一，佳能公司携其全新的二次元IP形象——Can，惊艳亮相。这一举措旨在通过更亲近的互动体验，进一步拉近与玩家之间的距离。Can的正式发布，不仅是佳能对二次元文化的一次深入探索，也是其品牌年轻化战略的体现，期待在二次元的世界里，能与玩家共同创造更多感动的瞬间。
在ChinaJoy展会首日上午，佳能中国华东区域总部首席代表伊藤裕之主持了二次元IP形象的官宣仪式，标志着Can这一形象的正式面世。Can的命名寓意着在二次元世界中，“感动常在”，传递出佳能对用户情感的深刻理解与尊重。
为了提供全方位的体验，佳能在现场精心打造了“佳次元”影像体验主题，设置了5个特色主题区域，包括佳次元静态模特区、静物拍摄体验区、影赛打卡区、动态打卡区和长焦打卡区。这些区域不仅展示了佳能旗下丰富的摄影设备，如EOS R5、R6 Mark II、R7、R8、R10、R50、R100、PowerShot V10、PowerShot ZOOM等多款相机，还为观众提供了亲身体验的机会，让玩家在实际操作中感受佳能产品的卓越性能与创意潜力。
此次佳能的参展，不仅是一次对传统影像技术的传承，更是一次对年轻文化与科技融合的探索。通过Can这一二次元IP形象的引入，佳能旨在打破品牌与消费者之间的隔阂，以更加创新和亲近的方式，与年轻一代建立情感链接，共同探索影像艺术的无限可能。
### 结语
佳能通过在ChinaJoy上的精彩亮相，不仅展示了其在影像技术领域的领先地位，更是以Can这一二次元IP形象为媒介，向广大玩家传递了“感动常在”的品牌理念。这一举措不仅体现了佳能在品牌年轻化道路上的不懈追求，也为影像行业注入了新鲜活力，预示着佳能未来在影像创作与技术探索上将有更多值得期待的创新。
英语如下：
### Canon’s二次元 IP Can Makes a Splendid Debut at 2024 ChinaJoy
At the grand 2024 ChinaJoy event, Canon, one of the “Big Three” in the imaging industry, showcased its brand new二次元IP character, Can, in an impressive display. This move aimed to bridge the gap with players through more intimate interactive experiences. The official release of Can represents Canon’s deep dive into the二次元 culture, as well as a demonstration of its strategy to brandify in a younger direction, hoping to create more touching moments with players in the二次元 world.
During the official announcement ceremony of the二次元IP character at the ChinaJoy opening day, Ito Hiroshi, the Chief Representative of Canon China’s East China Regional Headquarters, presided over the event, marking the formal introduction of Can. The name Can conveys the message that “touching moments are always present” in the二次元 world, reflecting Canon’s profound understanding and respect for user emotions.
To provide a comprehensive experience, Canon meticulously designed the “佳次元” imaging experience theme, featuring five distinct zones: the佳次元 static model area, the still object shooting experience area, the photography competition photo-taking zone, the dynamic photo-taking zone, and the telephoto photo-taking zone. These areas not only showcased Canon’s wide range of photography equipment, including the EOS R5, R6 Mark II, R7, R8, R10, R50, R100, PowerShot V10, and PowerShot ZOOM, but also offered players the opportunity to experience the products themselves, allowing them to feel the outstanding performance and creative potential of Canon’s products.
Canon’s participation in this event was not just a testament to its leadership in traditional imaging technology, but also an exploration of the fusion of youth culture and technology. By introducing the二次元IP character Can, Canon aimed to break down the barriers between the brand and consumers, establishing emotional connections in a more innovative and intimate way with the younger generation, and exploring the limitless possibilities of photographic art together.
### Conclusion
Through its spectacular presence at ChinaJoy, Canon not only demonstrated its leading position in the field of imaging technology but also conveyed its brand concept of “touching moments are always present” through the二次元IP character Can. This initiative reflects Canon’s relentless pursuit of brand youthification and injects fresh vitality into the imaging industry, signaling a promising future for Canon’s innovations in imaging creation and technological exploration.
【来源】https://www.ithome.com/0/784/658.htm
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