据路透社援引两位知情人士的消息,日产汽车本月计划将其在日本最大工厂——位于九州的工厂的产量削减三分之一。这一减产举措主要是因为美国市场需求疲软和老旧车型投放问题。日产汽车在第二季度报告称,其净利润几乎完全消失,并下调了全年的业绩预期。减产还将影响其旗舰跨界车型Rogue的生产。

日产计划在九州工厂生产的10000辆Rogue跨界车中,仅用于出口的车型就占了一半。减产导致工人的工作时间减少,从通常的8小时减少到略多于7小时。由于2023款Rogue车型在美国市场的积压,日产不得不提供激励措施以清理库存,同时对利润更高的2024款车型推广保持谨慎。

此外,日产计划在未来三年内推出30款新车型,其中16款将是电动化车型,包括电动车和插电式混合动力车。美国和中国是日产汽车最大的两个市场,但随着中国市场上新兴竞争对手如比亚迪的崛起,日产可能更加依赖美国市场。

日产汽车正努力应对全球市场的挑战,通过推出新车型和电动化战略来提高盈利能力。同时,公司也在削减成本,以应对市场的不确定性。尽管面临挑战,日产仍致力于通过创新和转型来确保其长期的成功。

英语如下:

Title: “Nissan to Cut Production Amid Soft U.S. Market Demand”

Keywords: Nissan production cuts, U.S. market weakness, electric transformation

Content: According to Reuters, citing two知情人士的消息,Nissan Motor Co. plans to reduce production at its largest factory in Japan, located in Kyushu, by a third this month. The move is mainly due to soft demand in the U.S. market and issues with releasing older models. In the second quarter, Nissan reported that its net profit had nearly disappeared and lowered its full-year earnings outlook. The production cut will also affect the production of its flagship crossover model, the Rogue.

Of the 10,000 Rogue crossover vehicles planned to be produced at the Kyushu factory, half are intended for export. The reduction in production has led to a decrease in working hours for employees, from the usual 8 hours to slightly more than 7 hours. Due to a buildup of the 2023 model Rogue in the U.S. market, Nissan has had to offer incentives to clear inventory, while being cautious with the promotion of the 2024 model, which is more profitable.

Additionally, Nissan plans to introduce 30 new models within the next three years, with 16 of them being electrified models, including electric vehicles and plug-in hybrids. The United States and China are Nissan’s two largest markets, but as emerging competitors like BYD rise in China, Nissan may become more reliant on the U.S. market.

Nissan is working to address global market challenges by introducing new models and pursuing an electric transformation strategy to enhance profitability. The company is also cutting costs to cope with market uncertainties. Despite the challenges, Nissan remains committed to ensuring its long-term success through innovation and transformation.

【来源】https://www.ithome.com/0/784/523.htm

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