#### 哈尔滨,北疆避暑胜地

伴随着中国免签政策的持续扩容,外国游客来华热情渐增,黑龙江作为中国北疆的避暑胜地,其文旅领域对外开放举措频出,吸引了大量外国游客。据黑龙江省文化和旅游厅发布的信息,2024年上半年,该省接待外国游客人数达到38.3万人次,展现了其作为避暑目的地的非凡魅力。

#### 外国游客体验黑龙江之美

阳光下的索菲亚教堂成为马来西亚游客卡尔文和朋友的拍照留念点,哈尔滨国际啤酒节的举办更吸引了不少“洋面孔”,他们在这里体验了中国独特的吸引力。此外,2024年上半年入境旅游人数为47.1万人次,其中外国游客占38.3万人次,港澳台同胞为8.8万人次,这显示出黑龙江在国际旅游市场上的影响力。

#### 携程数据:增长显著

携程的数据显示,以黑龙江为目的地的入境游订单量同比增长91%,哈尔滨为目的地的入境游订单量则增长了106%。为了满足这一需求,哈尔滨市文化广电和旅游局与同程旅行共同推出了“哈尔滨真小众city walk路线”,旨在为海内外游客提供更独特的旅游体验。

#### 努力提升服务与体验

黑龙江省文化和旅游厅对外交流与合作处副处长张亚峰表示,该省正在通过举办各类国际活动,如亚冬会、中俄文化年、中法文化旅游年等,加大与海外重点客源地的文旅交流与推广,提升黑龙江的国际知名度和影响力。同时,黑龙江省还在边境城市建设了“中俄通”APP跨境无障碍服务平台,优化了俄罗斯游客入省旅游的语言及支付环境。此外,黑河海关通过优化分区、分类、分时验放流程,为出入境旅客提供了快速、便捷的通关服务。

#### 黑龙江省文旅发展的新篇章

黑龙江省通过一系列措施,不仅提升了旅游服务的国际化水平,还促进了文旅产业的多元化发展,为外国游客提供了更加舒适、便捷的旅游体验。随着中俄文化交流的深入,黑龙江正逐渐成为连接东西方文化的桥梁,吸引更多国际游客,推动旅游业的持续繁荣。

英语如下:

### Heilongjiang’s Summer Season Brings Booming Foreign Tourist Visits, Welcoming 383,000 International Guests in the First Half

#### Heilongjiang, the Northern Frontier of Chinese Summer Retreats

Driven by China’s expanding visa-free policy, the enthusiasm of foreign tourists visiting the country is on the rise. Heilongjiang, as a popular summer retreat in China’s northern frontier, has been showcasing its cultural and tourism initiatives to the world, attracting a large number of foreign tourists. According to the Heilongjiang Province’s Department of Culture and Tourism, the number of foreign visitors welcomed in the first half of 2024 reached 383,000, highlighting its exceptional charm as a summer destination.

#### Experiencing Heilongjiang’s Beauty

In the sun, St. Sophia Cathedral in Harbin has become a photo-taking spot for Calvin and his friends from Malaysia. The International Beer Festival in Harbin draws a diverse crowd, including “foreign faces,” who experience the unique appeal of China. Additionally, in the first half of 2024, the number of inbound tourists reached 471,000, with 383,000 being foreign tourists and 88,000 being from Hong Kong, Macao, and Taiwan, indicating Heilongjiang’s growing influence in the international tourism market.

#### Significant Growth in Tourist Orders, According to Ctrip Data

Ctrip data reveals that the number of inbound tour orders to Heilongjiang has increased by 91% year-on-year, with the number of inbound tour orders to Harbin growing by 106%. In response to this demand, the Harbin Municipal Bureau of Culture, Radio, Film and Tourism and Tongcheng Travel have jointly launched a “Harbin True Small-town City Walk Route” to offer unique travel experiences to both domestic and international tourists.

#### Efforts to Enhance Services and Experiences

Zhang Yafeng, Deputy Director of the Department of Cultural and Tourism Exchange and Cooperation of Heilongjiang Province, stated that the province is enhancing its international presence by organizing various international events, such as the Winter Olympics, Russia-China Cultural Year, and France-China Cultural Tourism Year, to increase cultural and tourism exchanges and promotion with key overseas destinations. Additionally, Heilongjiang has established a “Russia-China Through” APP cross-border accessibility platform in border cities to optimize the language and payment environment for Russian tourists visiting the province. Moreover, the Heilongjiang Customs has optimized the customs clearance process to provide swift and convenient services for travelers entering and exiting the province.

#### A New Chapter for Heilongjiang’s Cultural and Tourism Development

Through a series of measures, Heilongjiang not only elevates the international standards of tourism services but also promotes the diversified development of the cultural and tourism industry, providing more comfortable and convenient travel experiences for foreign tourists. As Russia-China cultural exchanges deepen, Heilongjiang is gradually becoming a bridge connecting Eastern and Western cultures, attracting more international tourists and driving the sustained prosperity of the tourism industry.

【来源】http://www.chinanews.com/cj/2024/07-25/10257458.shtml

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