**上海，2024年7月25日** —— 在中国国际数字娱乐产业大会（CDEC）的召开之际，中国音像与数字出版协会第一副理事长张毅君发布了《2024年1-6月中国游戏产业报告》。报告中详细解读了国内游戏市场的最新发展情况，特别是小游戏市场的表现引起了业界的广泛关注。报告显示，2024年上半年，国内“小游戏”市场收入连续三年保持高增长趋势，成为游戏产业中的一股强劲力量。
### 市场增长趋势平稳，用户规模再创新高
报告指出，今年1-6月，国内游戏市场实际销售收入达到1472.67亿元，同比增长2.08%，市场增长趋势较为平稳。与此同时，游戏用户规模近6.74亿，同比增长0.88%，再创历史新高。这表明，在经历了几年的快速增长后，国内游戏市场仍在稳步扩张，用户基础进一步稳固。
### 自研游戏市场表现分化，海外市场收入增长显著
在细分市场中，中国自主研发游戏国内市场实销收入为1177.36亿元，同比减少3.32%，主要原因是部分头部产品收入下降较为明显。然而，自研游戏海外市场实销收入达到85.54亿美元，同比增长4.24%，这一增长主要得益于部分新上线产品在海外市场的出色表现，带来了明显的增量。
### 小游戏市场表现亮眼，策略类游戏领头
在游戏细分市场中，移动游戏占比仍然居高，占国内游戏市场实销收入的73.01%，略有下滑但仍为主导力量。客户端游戏占比持续升高，达到22.93%，而网页游戏市场继续萎缩，占比为1.59%。值得注意的是，今年1-6月，小程序移动游戏（即“小游戏”）收入达到166.03亿元，同比增长60.5%，显示出小游戏市场收入连续三年保持高速增长的趋势。
### 市场细分与趋势分析
报告还指出，今年上半年，美、日、韩仍是中国移动游戏的主要海外市场，合计占比达57.48%。在海外市场收入排前100位的自研移动游戏中，策略类游戏占比最高，达到32.66%，而角色扮演类游戏占比10.48%，同比下降幅度较大。模拟经营类、MOBA类、放置类产品收入则呈现出明显的增长趋势。
### 结论与展望
总体来看，2024年上半年中国游戏产业展现出稳健的增长态势，特别是在小游戏市场领域取得了显著成绩。这一趋势不仅反映出中国游戏产业在技术创新和市场拓展方面的持续进步，也为行业未来的发展提供了积极的信号。随着技术的不断演进和用户需求的多样化，中国游戏产业有望继续保持活力，为全球游戏市场带来更多的创新与惊喜。
英语如下：
### “China’s ‘Mini Games’ Market Sees Strong Growth for Third Year Running”
**Key Terms: Mini Games, Strong Growth, Three Years**
### Market Report Reveals Latest Dynamics in China’s Gaming Scene, Highlighting Robust Growth in Mini Games
**SHANGHAI, July 25, 2024** — Amidst the International Digital Entertainment Industry Conference (CDEC), Zhang Yijun, First Deputy Secretary-General of the China Audio-Video and Digital Publishing Association, unveiled the “China Game Industry Report 2024 January-June” at a press conference. The report delved into the latest developments within China’s gaming market, with particular emphasis on the mini games sector, garnering significant attention from the industry.
### Stable Growth Trends, Record User Base
The report indicated that the actual sales revenue of China’s gaming market reached 1472.67 billion yuan in the first half of the year, with a year-on-year increase of 2.08%, showcasing a relatively stable growth trend. Simultaneously, the user base nearly reached 674 million, marking a year-on-year increase of 0.88% and setting a new record. This signifies that despite several years of rapid growth, the Chinese gaming market continues to expand steadily, with a solid user base.
### Diverse Performance in Self-developed Game Markets, Significant Growth in Overseas Revenue
Within the sub-segments, the domestic market sales revenue of self-developed games was 1177.36 billion yuan, with a year-on-year decrease of 3.32%, primarily due to a noticeable decline in revenue from leading products. Conversely, the overseas sales revenue of self-developed games reached 85.54 billion US dollars, with a year-on-year increase of 4.24%, mainly attributed to the outstanding performance of new products in the overseas market, contributing significantly to the growth.
### Exceptional Performance in Mini Games, Strategy Games Leading the Charge
In the game sub-segments, mobile games still hold the highest share, accounting for 73.01% of the domestic game market sales revenue, with a slight decline but still being the dominant force. The client-side game share has continued to rise, reaching 22.93%, while the web game market has continued to shrink, accounting for 1.59%. Notably, the revenue from mini games (also known as “mini games”) reached 166.03 billion yuan in the first half of the year, with a year-on-year increase of 60.5%, demonstrating the continuous high growth trend in the mini games market for three consecutive years.
### Market Segmentation and Trend Analysis
The report also pointed out that in the first half of the year, the United States, Japan, and South Korea remained the primary overseas markets for Chinese mobile games, accounting for 57.48% of the total. Among the top 100 self-developed mobile games by revenue in the overseas market, strategy games accounted for the highest share, at 32.66%, while role-playing games accounted for 10.48%, with a notable decrease in the year-on-year comparison. Simulation management, MOBA, and idle product revenue have shown a clear growth trend.
### Conclusion and Outlook
Overall, the first half of 2024 saw China’s gaming industry demonstrate a steady growth trend, with significant achievements in the mini games sector. This trend not only reflects the continuous progress of China’s gaming industry in technological innovation and market expansion but also provides a positive signal for future industry developments. With the continuous evolution of technology and the diversification of user demands, China’s gaming industry is expected to maintain vitality, bringing more innovation and surprises to the global gaming market.
【来源】http://www.chinanews.com/cj/2024/07-25/10257583.shtml
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