2024北京直播电商购物节开幕 激发消费新活力
中新网北京5月26日电 (记者 吕少威)在数字化浪潮的推动下，电子商务已经成为现代消费的新趋势。2024年5月25日，由北京市商务局、丰台区人民政府主办，北京电子商务协会承办的“2024北京直播电商购物节”在北京汽车博物馆隆重开幕。此次购物节以“好物直播市集”为核心，吸引了众多商家和消费者参与，旨在通过创新购物体验，激发消费新活力。
开幕式上，北京市商务局局长张晓燕表示，北京作为全国的政治、文化中心，一直致力于推动电子商务的健康发展。直播电商作为一种新兴的购物方式，以其互动性强、商品展示直观等特点，逐渐成为消费者青睐的购物渠道。此次购物节的成功举办，将进一步推动北京乃至全国电子商务的繁荣发展。
活动期间，主办方精心策划了一系列精彩纷呈的直播活动，包括品牌新品发布会、特色商品展销、网红带货直播等。消费者不仅可以在直播间内与主播互动，了解商品详情，还可以通过线上下单，享受快速配送服务。这种全新的购物模式，为消费者带来了更加便捷、个性化的购物体验。
此外，购物节期间还设置了“好物推荐官”评选活动，鼓励消费者在参与购物的同时，分享自己的购物心得和推荐好物，形成良好的口碑传播效应。
业内人士认为，随着直播电商的不断成熟，其对消费市场的带动作用将日益凸显。2024北京直播电商购物节的举办，不仅为商家和消费者提供了一个交流的平台，也为推动电子商务与实体经济深度融合提供了新的动力。未来，随着技术的不断进步和市场的不断扩大，直播电商有望成为拉动经济增长的新引擎。
记者了解到，此次购物节将持续到5月底，期间将会有更多精彩活动陆续推出，敬请关注。
英语如下：
Title: “Beijing Live Stream E-commerce Shopping Festival Opens in Grand Style, Leading a New Trend in Consumption”
Keywords: Live Stream E-commerce, Shopping Festival, Consumption Vitality
Content:
BEIJING, May 26 (Xinhua) — Under the tide of digitalization, e-commerce has become a new trend in modern consumption. On May 25, 2024, the “Beijing Live Stream E-commerce Shopping Festival” was officially launched at the Beijing Automobile Museum, hosted by the Beijing Municipal Commerce and Industry Bureau and the Fengtai District People’s Government, and organized by the Beijing E-commerce Association. The festival, centered around the “Good Goods Live Stream Market,” attracted numerous businesses and consumers, aiming to stimulate new vitality in consumption through innovative shopping experiences.
At the opening ceremony, Zhang Xiaoyan, the director of the Beijing Municipal Commerce and Industry Bureau, stated that as the national political and cultural center, Beijing has been committed to promoting the healthy development of e-commerce. Live stream e-commerce, as a new shopping method, has gradually become a favored channel for consumers due to its strong interactivity and direct product display. The successful hosting of this shopping festival will further promote the flourishing development of e-commerce not only in Beijing but throughout the country.
During the event, the organizers meticulously planned a series of exciting live stream activities, including brand new product launches, specialty goods exhibitions, and influencer live streams. Consumers can not only interact with hosts in the live stream to learn about product details but also order online to enjoy fast delivery services. This new shopping model offers consumers a more convenient and personalized shopping experience.
In addition, the festival features a “Good Goods Recommendation Officer” competition, encouraging consumers to share their shopping experiences and recommendations for good goods while participating in the shopping, creating a positive word-of-mouth effect.
Industry insiders believe that as live stream e-commerce matures, its driving effect on the consumption market will become increasingly apparent. The holding of the 2024 Beijing Live Stream E-commerce Shopping Festival not only provides a platform for businesses and consumers to communicate but also offers new momentum for the deep integration of e-commerce with the real economy. In the future, with the continuous advancement of technology and the expansion of the market, live stream e-commerce is expected to become a new engine for economic
【来源】http://www.chinanews.com/cj/2024/05-26/10223315.shtml
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