谷歌推出新AI搜索功能：在搜索结果中加入购物广告
近日，谷歌宣布推出一项新的AI搜索功能，即在其人工智能搜索结果中加入购物广告。这一创新举措首先在美国地区实施，旨在为用户提供更加个性化和便捷的搜索体验。
谷歌表示，这些购物广告会明确标识为“广告”，并且只有在广告商提供的关键词与用户搜索的关键词相匹配时才会展示。这一做法旨在确保用户能够更容易地区分广告内容和搜索结果，同时也能提高广告的针对性和有效性。
谷歌新上任的搜索主管Liz Reid表示，经过小规模的测试，用户对于在AI概述上/下方看到广告信息表现出较高的接受度，认为这些信息对他们来说“很有帮助”。这一反馈表明，用户对于搜索结果中的广告内容持开放态度，尤其是在这些广告内容与他们的搜索查询高度相关的情况下。
谷歌的这一新功能预计将有助于广告商更精准地定位潜在客户，同时为用户提供更加丰富和有价值的搜索结果。这一变化标志着谷歌在搜索广告领域的又一重要创新，也将对其他搜索引擎和在线广告平台产生影响。
随着AI技术的不断进步，谷歌的这一新功能可能在未来被进一步扩展和改进，以更好地满足用户的需求和提升广告的转化率。
英语如下：
Title: “Google AI Search Breakthrough: Shopping Ads Precisely Embedded in User Search Results”
Keywords: AI advertising, Google Shopping, User Test
Content: Google Launches New AI Search Feature: Integrating Shopping Ads into Search Results
Recently, Google announced the launch of a new AI search feature that incorporates shopping ads into its AI-generated search results. This innovative move is initially being implemented in the United States and aims to provide users with a more personalized and convenient search experience.
Google stated that these shopping ads will be clearly labeled as “ads” and will only be displayed when the keywords provided by advertisers match those used by the user in their search. This approach is designed to ensure that users can easily distinguish between ad content and search results, while also enhancing the relevance and effectiveness of the ads.
Liz Reid, Google’s newly appointed Search Director, noted that a small-scale test showed that users have a high acceptance rate for seeing ad information in the AI summary or below it, considering the information “very helpful” to them. This feedback indicates that users are open to seeing ad content within their search results, especially when these ads are highly relevant to their search queries.
Google’s new feature is expected to help advertisers more precisely target potential customers while also providing users with more comprehensive and valuable search results. This change marks another significant innovation in Google’s search advertising realm and is likely to impact other search engines and online advertising platforms.
As AI technology continues to advance, Google’s new feature may be further expanded and improved in the future to better meet user needs and enhance ad conversion rates.
【来源】https://news.mydrivers.com/1/981/981409.htm
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