据新浪财经报道，苹果公司首席执行官 Tim Cook 在本周四的财报电话会议上，针对其混合现实（MR）头显 Vision Pro 的高昂价格做出回应。他表示，尽管价格可能令消费者感到较高，但这款产品蕴含了大量的技术创新。
Cook 强调，Vision Pro 的技术背后包含了超过 5000 项专利。这一数字显著地展示了苹果公司在该领域的深入研发和创新的广度。他指出，这些技术专利的累积是苹果多年投入和努力的结果，而且都是基于人工智能（AI）驱动的创新。
在解释高成本时，Cook 显然在暗示价格并非偶然，而是反映了产品内在价值。他的评论也揭示了苹果对于长期投资技术研发的承诺，尤其是在人工智能领域的应用。
随着头显技术的不断进步，苹果似乎希望将其产品定位为高端市场，这符合其产品线的一贯策略。不过，市场对于这款售价不菲的产品的接受程度，以及消费者是否愿意为这些创新技术支付高价，还有待观察。
Cook 的这番言论凸显了苹果在MR领域的雄心，同时也透露出公司对于其技术创新的信心。苹果公司通常会在其产品中集成大量的专利技术，而 Vision Pro 显然也不例外。随着消费者对于沉浸式体验需求的增长，苹果的这一投资可能会在未来几年内看到回报。
英语如下：
### Apple CEO Cook Addresses High Price of MR Headset: Packed with 5,000 Patents of Innovation
**Keywords:** Apple MR Headset, Patent Technology, Expensive Price.
**News Content:**
According to Sina Finance, Apple Inc. CEO Tim Cook responded to the high price of their mixed-reality (MR) headset, Vision Pro, during the company’s earnings call on Thursday. He acknowledged that the price might seem high to consumers but emphasized the substantial technological innovation embedded in the product.
Cook highlighted that Vision Pro is backed by over 5,000 patents. This significant number clearly demonstrates Apple’s extensive research and development and the breadth of their innovation in this field. He pointed out that these accumulated technological patents are the result of Apple’s years of investment and effort, all driven by artificial intelligence (AI) innovation.
In explaining the high cost, Cook seemed to imply that the price is not accidental but reflects the product’s intrinsic value. His comments also reveal Apple’s commitment to long-term investment in technology research and development, particularly in the field of AI applications.
As headset technology continues to advance, Apple seems to be positioning its product in the high-end market, in line with its usual product strategy. However, the market’s acceptance of this expensive product and consumers’ willingness to pay a premium for these innovative technologies remain to be seen.
Cook’s statements highlight Apple’s ambitions in the MR field and also convey the company’s confidence in its technological innovation. Apple typically integrates a large number of patented technologies into its products, and Vision Pro is no exception. With the growing demand for immersive experiences among consumers, Apple’s investment in this area may pay off in the coming years.
【来源】https://finance.sina.com.cn/stock/usstock/c/2024-02-02/doc-inafrekc9702141.shtml
Views: 3