《纽约时报》即将在今年晚些时候推出一款全新的生成式人工智能广告工具。根据 Axios 的报道，该报正在积极招募合作伙伴，并计划从下个季度开始利用生成人工智能（GenAI）测试新的广告定位解决方案。预计在今年下半年，这一创新工具将向营销人员广泛开放。
据悉，这款生成式人工智能广告工具是《纽约时报》内部研发的成果。该技术能够基于广告活动的具体信息或目标，为广告主提供广告在哪些方面可以发挥最佳效果的建议。通过利用先进的人工智能技术，这款工具有望帮助广告主更精准地触达目标受众，提高广告的投放效果。
《纽约时报》此举标志着主流新闻媒体在利用人工智能技术服务于广告业务方面迈出了重要一步。在此之前，人工智能技术在广告行业的应用主要集中在数据分析、目标受众定位等方面。而《纽约时报》推出的这款生成式人工智能广告工具，则将广告创意与人工智能技术相结合，有望为广告行业带来全新的变革。
业内人士认为，这款工具的推出将有助于提高广告行业的整体效率，为广告主和媒体平台带来更高的广告收益。同时，这也体现了《纽约时报》在数字化转型过程中的积极探索和创新精神。在传统媒体面临挑战的当下，借助人工智能等技术实现业务创新，将为《纽约时报》乃至整个新闻媒体行业带来新的发展机遇。
随着生成式人工智能广告工具的上线，《纽约时报》将进一步拓展其在广告市场的竞争力，为客户提供更全面、更高效的服务。这款工具的推出，也预示着人工智能技术在新闻媒体行业的应用将越来越广泛，为行业的发展注入新的活力。
英语如下：
# New York Times to Launch Generative AI Advertising Tool
Keywords: New York Times, AI advertising, targeting test.
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**News Title:** The New York Times is set to launch a new generative artificial intelligence advertising tool later this year. According to a report by Axios, the newspaper is actively recruiting partners and plans to start using generative artificial intelligence (GenAI) to test new advertising targeting solutions from the next quarter. It is expected that in the second half of this year, this innovative tool will be widely opened up to marketers.
The generative AI advertising tool is an in-house development of The New York Times. This technology can provide advertisers with suggestions on where their ads can achieve the best results based on specific information or objectives of advertising campaigns. By utilizing advanced artificial intelligence technology, this tool is expected to help advertisers reach their target audience more accurately and improve the effectiveness of ad placements.
This move by The New York Times marks an important step for mainstream news media in using artificial intelligence technology to serve the advertising business. Before this, the application of artificial intelligence technology in the advertising industry has mainly focused on data analysis, target audience positioning, etc. The generative AI advertising tool launched by The New York Times combines advertising creativity with artificial intelligence technology, promising to bring about a new revolution in the advertising industry.
Industry insiders believe that the launch of this tool will help improve the overall efficiency of the advertising industry, bringing higher advertising revenue to advertisers and media platforms. At the same time, it also demonstrates The New York Times’ active exploration and innovative spirit in the process of digital transformation. Facing challenges as traditional media does, leveraging technologies like artificial intelligence for business innovation will bring new development opportunities to The New York Times and even the entire news media industry.
With the launch of the generative AI advertising tool, The New York Times will further expand its competitiveness in the advertising market and provide clients with more comprehensive and efficient services. The introduction of this tool also heralds that the application of artificial intelligence technology in the news media industry will become increasingly widespread, injecting new vitality into the industry’s development.
【来源】https://www.axios.com/2024/02/20/new-york-times-ai-ad-tool
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