安徽省市场监管局近日宣布，自2024年5月起至2026年12月，将在全省范围内开展直播电商规范经营三年提升行动。此举旨在整治直播电商领域的虚假宣传等违法乱象，规范网络主播带货行为，促进行业健康发展。
近年来，直播电商行业在我国迅速崛起，成为新的消费热点。然而，随着行业的快速发展，也暴露出了一些问题，如虚假宣传、假冒伪劣商品、网络主播带货不规范等。这些问题不仅损害了消费者的合法权益，也影响了行业的声誉和可持续发展。
为了解决这些问题，安徽省市场监管局将采取一系列措施，加强对直播电商行业的监管。首先，将加强对直播电商平台的监管，要求平台对商家和主播进行实名认证，建立健全商品信息审核制度，杜绝虚假宣传和假冒伪劣商品的传播。其次，将加强对网络主播的监管，要求主播具备相关资质，规范其带货行为，确保其宣传的真实性和合法性。此外，还将加大对违法乱象的查处力度，严厉打击虚假宣传、欺诈消费者等违法行为，维护市场秩序和消费者权益。
安徽省市场监管局的这一行动是我国对直播电商行业进行规范管理的又一重要举措。通过加强对直播电商平台的监管，规范网络主播带货行为，打击违法乱象，有助于提升行业的整体水平，增强消费者对直播电商的信任度，推动行业的健康发展。
未来，安徽省市场监管局将继续深化直播电商规范经营提升行动，进一步完善监管制度，加强监管力度，确保直播电商行业的规范运行。同时，也将加强与相关部门的合作，共同推动直播电商行业的可持续发展，为消费者提供更加优质、安全、便捷的购物体验。
英语如下：
# Title: Anhui to Launch a Three-Year Action Plan for the Standardization of Live E-commerce Operations
Keywords: Live E-commerce, Standardized Operations, Three-Year Action Plan.
## News Content
The Market Supervision Administration of Anhui Province recently announced that from May 2024 to December 2026, a three-year action plan for the standardized operation of live e-commerce will be implemented across the province. The purpose of this initiative is to rectify illegal behaviors such as false advertising in the live e-commerce sector, standardize the behavior of live streamers in selling products, and promote the healthy development of the industry.
In recent years, the live e-commerce industry has rapidly emerged and skyrocketed in China, becoming a new consumption hotspot. However, with the rapid development of the industry, some problems have also been exposed, such as false advertising, counterfeit and inferior goods, and irregularities in live streamers’ product promotion. These issues not only damage the legal rights and interests of consumers but also affect the reputation and sustainable development of the industry.
To address these issues, the Market Supervision Administration of Anhui Province will adopt a series of measures to strengthen the regulation of the live e-commerce industry. Firstly, it will strengthen the regulation of live e-commerce platforms, requiring them to authenticate merchants and live streamers, establish and improve product information review systems, and eliminate the spread of false advertising and counterfeit and inferior goods. Secondly, it will enhance the regulation of live streamers, requiring them to have relevant qualifications and standardize their product promotion behavior to ensure the truth and legality of their advertisements. In addition, it will increase the crackdown on illegal behaviors, vigorously打击false advertising and consumer fraud, maintaining market order and protecting consumer rights.
This action by the Market Supervision Administration of Anhui Province is another significant measure in the standardization management of the live e-commerce industry in our country. By strengthening the regulation of live e-commerce platforms, standardizing the behavior of live streamers in selling products, and cracking down on illegal behaviors, it helps to improve the overall level of the industry, enhance consumer trust in live e-commerce, and promote the healthy development of the industry.
In the future, the Market Supervision Administration of Anhui Province will continue to deepen the action plan for the standardized operation of live e-commerce, further improve regulatory systems, strengthen regulatory efforts, and ensure the standardized operation of the live e-commerce industry. At the same time, it will also strengthen cooperation with relevant departments to jointly promote the sustainable development of the live e-commerce industry and provide consumers with a better, safer, and more convenient shopping experience.
【来源】http://www.chinanews.com/gn/2024/05-17/10218806.shtml
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