【亚马逊推出人工智能购物助手“Rufus”】全球电商巨头亚马逊近日宣布，正式推出一款名为“Rufus”的人工智能购物助手，该名字灵感来源于公司知名的柯基吉祥物。Rufus是一款聊天机器人，它利用先进的机器学习技术，深度学习了亚马逊庞大的产品库、客户评论以及网络上的广泛信息，旨在为用户提供更为智能、个性化的购物体验。
据《The Verge》报道，Rufus能够帮助用户解答关于产品的问题，进行多款商品的比较，并基于用户的购物历史和偏好提供购买建议。目前，Rufus仍处于测试阶段，仅对“特定客户”开放，以收集反馈并优化其功能。亚马逊计划在未来几周内逐步扩大测试范围，最终将其服务推广给更多用户。
亚马逊此举标志着其在人工智能应用领域的又一重大进展，旨在通过提升购物助手的智能化水平，增强用户粘性，进一步巩固其在全球电商市场的领先地位。Rufus的推出，预示着未来购物将更加便捷，同时也为消费者带来了更高效、个性化的购物咨询服务。
英语如下：
**News Title:** “Amazon Launches AI Shopping Assistant Rufus for Personalized Shopping Experience”
**Keywords:** Amazon, Rufus, Artificial Intelligence
**News Content:** **Amazon Introduces AI Shopping Assistant “Rufus”** Global e-commerce giant Amazon recently announced the launch of “Rufus,” an artificial intelligence (AI) shopping assistant, named after the company’s iconic Corgi mascot. Rufus is a chatbot that utilizes advanced machine learning technology, having deeply learned from Amazon’s vast product database, customer reviews, and extensive online information, aiming to provide users with a smarter and more personalized shopping experience.
According to _The Verge_, Rufus can assist users in answering product-related queries, comparing multiple items, and offering purchase recommendations based on users’ shopping history and preferences. Currently, Rufus is in its testing phase, accessible only to “select customers” to gather feedback and refine its functionality. Amazon plans to gradually expand the testing scope over the next few weeks before eventually rolling out the service to a broader user base.
This move by Amazon signifies another significant advancement in the application of artificial intelligence, as it aims to enhance the intelligence of its shopping assistant, thereby increasing user engagement and solidifying its leading position in the global e-commerce market. The introduction of Rufus foreshadows a more convenient future for shopping and offers consumers a more efficient and personalized shopping consultation service.
【来源】https://www.theverge.com/2024/2/1/24058381/amazon-ai-shopping-assistant-rufus
Views: 2