苹果CEO蒂姆·库克在最近的财报电话会议上为公司新推出的MR（混合现实）头显Vision Pro的高昂价格辩护，称其蕴含了丰富的技术创新。他表示，这款设备集成了超过5000项专利技术，彰显了苹果在研发上的深度投入。
库克在回应投资者关于产品定价的疑问时强调，Vision Pro头显的价格与其所包含的先进技术是相匹配的。“这不仅仅是一个产品，而是一个技术的结晶，”他说，“每一项技术背后都是苹果多年来持续创新的成果，而且这些创新都深深植根于人工智能领域。”
这款MR头显的定价策略反映出苹果对技术领先地位的坚持，同时也揭示了公司在AI驱动的硬件领域的广泛研发工作。尽管高昂的价格可能会对部分消费者构成门槛，但苹果显然相信，对于寻求尖端科技体验的用户来说，这些专利技术和创新价值是值得投资的。
苹果的Vision Pro头显作为其进入混合现实领域的首款产品，承载了公司对未来交互方式的探索和对用户体验的极致追求。这一产品定价策略也暗示，苹果期望在新兴的MR市场中定位为高端、品质的代表，与市场上其他更注重性价比的竞争对手形成差异化竞争。
英语如下：
News Title: “Apple CEO Cook: Vision Pro MR Headset包含了5,000 Patented Technologies, High Price Reflects Innovation”
Keywords: Cook’s response, MR headset, patented technology
News Content: Apple CEO Tim Cook defended the steep price of the company’s newly launched MR (mixed reality) headset, the Vision Pro, during a recent earnings call, attributing it to a wealth of technological innovation. He stated that the device integrates over 5,000 patented technologies, showcasing Apple’s substantial investment in research and development.
Addressing investors’ concerns about the product pricing, Cook emphasized that the Vision Pro’s cost aligns with the advanced technology it embodies. “This is not just a product; it’s a culmination of technology,” he said. “Each technology背后是Apple’s years of sustained innovation, deeply rooted in the realm of artificial intelligence.”
The pricing strategy for the MR headset underscores Apple’s commitment to technological leadership and reveals the extensive R&D work the company has undertaken in AI-driven hardware. While the high price might be a barrier for some consumers, Apple evidently believes that the patented technologies and innovation embodied in the device are a worthy investment for those seeking cutting-edge tech experiences.
Apple’s Vision Pro headset, as the company’s first foray into the mixed reality domain, embodies its exploration of future interaction methods and its pursuit of the ultimate user experience. This pricing strategy signals Apple’s intent to position itself as a premium, quality player in the nascent MR market, differentiating itself from competitors more focused on price-to-performance ratios.
【来源】https://finance.sina.com.cn/stock/usstock/c/2024-02-02/doc-inafrekc9702141.shtml
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