在2024年的快手磁力大会上，快手商业化算法的负责人江鹏透露了一个引人注目的消息：快手的快意通用大语言模型在能力上已经超越了知名的GPT-3.5。据悉，通过进行千亿级Token的商业知识预训练和百万级商业指令对齐的深度学习，快意大模型在营销领域的表现已经达到与OpenAI的GPT-4相当的水平。这一突破标志着快手在人工智能技术应用上取得了重大进展，其模型能够生成与快手平台风格一致的营销素材，进一步提升了内容的个性化和吸引力。
此外，快手的女娲数字人平台也展示了其强大的技术实力，能够支持超过2200路的数字人在24小时内不间断直播，将虚拟与现实无缝融合，极大地拓宽了内容创造和营销的边界。而盘古视频AIGC技术的运用，更是将营销转化率提升了33%，充分展现了快手在人工智能驱动的营销效率提升方面的领先地位。
这一系列的成就不仅彰显了快手在技术创新上的决心，也预示着其在未来数字化营销领域的广阔前景。随着人工智能技术的不断深入，快手正逐步构建起一个更加智能、高效且具有高度个性化体验的商业生态，为用户和广告主创造更多价值。
英语如下：
News Title: “Kuaishou Surpasses Innovation Peak: Kaiyi Model Rivals GPT-4, Pioneering a New Era in Marketing”
Keywords: Kaiyi Model, Marketing Capabilities, Digital Human Livestreams
News Content: At the 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm, revealed an astonishing update: Kuaishou’s Kaiyi large language model has surpassed the renowned GPT-3.5 in terms of capability. It is reported that through pre-training with trillion-level commercial knowledge tokens and deep learning with millions of commercial instruction pairs, the Kaiyi Model has achieved a level comparable to OpenAI’s GPT-4 in the field of marketing. This breakthrough signifies a major advancement in Kuaishou’s application of artificial intelligence technology, enabling the model to generate marketing materials consistent with the platform’s style, further enhancing content personalization and appeal.
In addition, Kuaishou’s Nüwa digital human platform showcased its formidable technological prowess, supporting non-stop livestreams from over 2,200 digital personas for 24 hours, seamlessly blending the virtual and the real and expanding the boundaries of content creation and marketing. The use of Pangu Video AIGC technology has also increased marketing conversion rates by 33%, demonstrating Kuaishou’s leading position in enhancing marketing efficiency through AI.
These achievements not only demonstrate Kuaishou’s commitment to technological innovation but also foreshadow its promising prospects in the future of digital marketing. As AI technology continues to advance, Kuaishou is progressively building a smarter, more efficient, and highly personalized commercial ecosystem, creating more value for both users and advertisers.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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