在2024年的快手磁力大会上，快手商业化算法负责人江鹏宣布了一项重大技术突破。据他介绍，快手的快意通用大语言模型在经过千亿级Token的商业知识预训练和百万级商业指令对齐后，其性能已超越了知名的GPT-3.5模型。这一成就标志着快手在人工智能领域的显著进步，尤其是在大语言模型的应用上，快意模型在营销领域的表现已经与OpenAI的最新力作GPT-4并驾齐驱。
快意模型的独特之处在于，它能够生成与快手平台风格一致的营销素材，为用户提供更为精准和个性化的体验。这一技术升级不仅提升了内容的创新性，也强化了快手的商业化潜力。此外，快手的女娲数字人平台同样引人注目，该平台能够支持超过2200路数字人24小时不间断直播，展现出快手在虚拟现实技术应用上的领先地位。
另一项创新是盘古视频AIGC系统，该系统通过人工智能生成内容，成功地将营销转化率提升了33%，显著提高了广告效果和用户互动。这些技术的突破性进展，不仅巩固了快手在短视频和直播市场的竞争优势，也预示着人工智能在媒体和营销行业的广泛应用和深远影响。
英语如下：
News Title: “Kuaishou Breaks New Ground: Kaiyi Model Outperforms GPT-3.5, Marketing Capability Matches GPT-4”
Keywords: Kaiyi Model, Marketing Capabilities, Digital Human Livestreaming
News Content: At the 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm team, announced a major technological breakthrough. He revealed that Kuaishou’s Kaiyi Large Language Model, after pre-training with trillions of commercial knowledge tokens and alignment with millions of commercial instructions, has surpassed the renowned GPT-3.5 model. This achievement signifies a significant step forward for Kuaishou in the field of artificial intelligence, particularly in the application of large language models. The Kaiyi Model’s performance in marketing equals that of OpenAI’s latest offering, GPT-4.
The uniqueness of the Kaiyi Model lies in its ability to generate marketing materials consistent with Kuaishou’s platform style, providing users with more precise and personalized experiences. This technological upgrade not only enhances creativity but also bolsters Kuaishou’s commercial potential. Furthermore, Kuaishou’s Nüwa digital human platform, supporting over 2,200 digital humans in 24/7 livestreaming, underscores the company’s leading position in virtual reality technology application.
Another innovation is the Pan Gu Video AIGC system, which uses artificial intelligence to generate content, successfully increasing the marketing conversion rate by 33%, significantly improving advertising effectiveness and user engagement. These groundbreaking advancements reinforce Kuaishou’s competitive edge in the short video and livestreaming market and foreshadow the extensive application and profound impact of artificial intelligence in the media and marketing industries.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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