【谷歌AI搜索新功能引发出版业担忧：年广告收入或损失20亿美元】
据Adweek报道，谷歌去年5月推出的创新性人工智能搜索引擎“搜索生成体验”(Search Generative Experience，简称SGE)目前正处于测试阶段，但已引发出版行业的广泛忧虑。业内高管和搜索专家指出，这一新功能可能导致出版商的自然搜索流量显著下降，降幅估计在20%至60%之间。
这一变化对出版商的广告收入产生了重大影响。Raptive创新执行副总裁Marc McCollum分析指出，随着SGE的实施，整个出版行业的广告收入每年可能减少高达20亿美元。这无疑为已经面临数字化转型挑战的传统媒体带来了新的压力，可能会对内容创作和发行模式产生深远影响。
SGE的推出旨在通过人工智能技术提供更精准、更个性化的搜索结果，然而，其可能对出版商流量的冲击，也引发了关于技术进步与媒体生存之间平衡的讨论。出版商和业界观察人士正密切关注谷歌如何在提升搜索效率的同时，确保新闻和信息来源的多样性和公平性，以减轻对出版商的潜在经济损失。
英语如下：
**News Title:** “Google AI Search Trial Sparks Alarm in Publishing Industry Over Potential $2 Billion Ad Revenue Loss”
**Keywords:** Google AI Search, publishing industry losses, $2 billion ad revenue
**News Content:**
**Google’s AI Search Feature Sparks Concerns in Publishing: Potential $2 Billion Annual Ad Revenue Hit**
According to Adweek, Google’s experimental artificial intelligence search engine, the “Search Generative Experience” (SGE), currently in testing, has raised widespread concerns within the publishing sector. Industry executives and search specialists warn that the new feature might lead to a significant decline in publishers’ organic search traffic, estimated to be between 20% and 60%.
This shift is expected to have a substantial impact on publishers’ ad revenues. Marc McCollum, Executive Vice President of Innovation at Raptive, analyzed that the implementation of SGE could result in up to a $2 billion annual reduction in advertising income across the publishing industry. This adds new pressure to traditional media already grappling with the challenges of digital transformation and could profoundly affect content creation and distribution models.
The introduction of SGE aims to deliver more precise and personalized search results using AI technology. However, the potential blow to publishers’ traffic has sparked a debate about the balance between technological advancements and media sustainability. Publishers and industry observers are closely watching how Google will maintain search efficiency while preserving diversity and fairness in news and information sources, thereby mitigating potential financial losses for publishers.
【来源】https://www.adweek.com/programmatic/googles-gen-ai-search-threatens-publishers-with-2b-annual-ad-revenue-loss/
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