在2024年的快手磁力大会上，快手商业化算法负责人江鹏透露了一个重大技术突破：快意通用大语言模型的性能已经超越了知名的GPT-3.5。通过独特的技术手段，包括对大模型进行千亿级Token的商业知识预训练和百万级商业指令对齐，快手成功研发出了一款在营销领域具有顶尖水平的语言模型。这款模型不仅能够生成与快手平台风格无缝对接的营销素材，其在营销领域的效能已经与OpenAI的最新力作GPT-4相媲美。
此外，快手在数字人技术和人工智能生成内容（AIGC）方面也取得了显著进展。快手女娲数字人平台现能支持超过2200路数字人全天候直播，极大地拓宽了内容创造的可能性。而盘古视频AIGC技术的应用，则被证实能够将营销转化率提升33%，显示出快手在提升用户体验和商业效率上的强大创新能力。
这一系列成就表明，快手正以前沿的技术和创新的商业模式，不断刷新行业标准，巩固其在短视频和直播领域的领先地位。随着技术的持续迭代，快手有望在未来为用户和广告主带来更为智能、高效且个性化的服务体验。
英语如下：
News Title: “Kuaishou Breaks New Ground: The Kaiyi Language Model Outperforms GPT-3.5, Matching GPT-4 in Marketing Efficiency”
Keywords: Kaiyi Model, Marketing Capabilities, Digital Human Livestreaming
News Content: At the 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm team, disclosed a significant technological breakthrough: the Kaiyi large language model has surpassed the renowned GPT-3.5. Through unique techniques, including pre-training the large model with trillion-level tokens of commercial knowledge and aligning it with millions of commercial instructions, Kuaishou has successfully developed a language model that ranks at the top in the marketing domain. This model can generate marketing materials that seamlessly integrate with the Kuaishou platform’s style, and its effectiveness in marketing has been compared to that of OpenAI’s latest creation, GPT-4.
Furthermore, Kuaishou has made remarkable strides in digital human technology and AI-generated content (AIGC). The company’s Nüwa Digital Human Platform now supports over 2,200 digital humans livestreaming around the clock, vastly expanding the possibilities for content creation. The application of Pan Gu Video AIGC technology has been proven to increase marketing conversion rates by 33%, demonstrating Kuaishou’s robust innovation capacity in enhancing user experience and commercial efficiency.
These accomplishments signify that Kuaishou is consistently resetting industry standards with cutting-edge technology and innovative business models, solidifying its leadership in the short video and live streaming sectors. As technology continues to evolve, Kuaishou is poised to offer even more intelligent, efficient, and personalized service experiences to users and advertisers in the future.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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