**贝恩资本领投，机器学习驱动的社交商务平台FERMAT完成1700万美元A轮融资**
近日，新兴的社交商务购物平台FERMAT宣布成功获得1700万美元的A轮融资，此轮融资由知名投资机构贝恩资本领投。参与跟投的现有投资者包括Greylock、QED Investors和Courtside Ventures，显示出市场对FERMAT创新商业模式的强劲信心。
FERMAT以其独特的机器学习驱动的社交商务体验，正在重塑消费者的购物旅程。该平台致力于提供无缝的端到端购物体验，通过整合社交、电子邮件和短信等多种互动渠道，为商业品牌创造更高效、更具个性化的广告策略。当购物者与品牌进行互动时，FERMAT的人工智能和机器学习技术能够根据用户行为和偏好，定制从广告展示到商品购买的全程体验，从而提升用户满意度和转化率。
此次融资将助力FERMAT进一步强化其技术基础设施，优化用户体验，并加速在全球市场的扩张。随着电子商务与社交媒体的深度融合，FERMAT的创新模式有望引领社交商务的新潮流，为品牌和消费者打造更为智能化、个性化的购物环境。
引用BusinessWire的消息来源，FERMAT的这一轮融资标志着其在构建未来零售业新生态的道路上迈出了重要一步，同时也为贝恩资本等投资者带来了新的增长机遇。
英语如下：
**ML Platform FERMAT Secures $17 Million in A Round Led by Bain Capital, Redefining Social Shopping Experience**
The machine learning-driven social commerce platform FERMAT recently announced the successful completion of a $17 million A round funding, led by prominent investment firm Bain Capital. Existing investors, including Greylock, QED Investors, and Courtside Ventures, also participated, demonstrating strong confidence in FERMAT’s innovative business model.
FERMAT is reshaping the shopping experience for consumers with its unique machine learning-powered social commerce offering. The platform aims to provide a seamless end-to-end shopping experience by integrating social, email, and SMS interactions, enabling brands to create more efficient and personalized advertising strategies. As shoppers engage with brands, FERMAT’s AI and machine learning technologies customize the entire journey from ad presentation to purchase, based on user behavior and preferences, thereby enhancing user satisfaction and conversion rates.
This funding will enable FERMAT to strengthen its technological infrastructure, enhance user experience, and accelerate its global expansion. With the convergence of e-commerce and social media, FERMAT’s innovative model is poised to spearhead a new wave in social commerce, creating a more intelligent and personalized shopping environment for brands and consumers alike.
Citing a source from BusinessWire, FERMAT’s latest funding round signifies a significant step in its journey to build the future of retail, presenting new growth opportunities for investors such as Bain Capital.
【来源】https://www.businesswire.com/news/home/20240313207172/en/FERMAT-Raises-17M-Series-A-To-Grow-Its-ML-Powered-Social-Commerce-Shopping-Experience
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