央广网北京4月20日电（总台记者钱成、汤涛、刘帆）近期，国际黄金价格一路攀升，黄金作为具有保值特性和投资价值的贵金属，引发了消费者的抢购热潮。然而，伴随着黄金饰品销售的火爆，消费者对于黄金珠宝的投诉也逐渐增多，主要问题聚焦在首饰工艺缺陷、商家隐瞒克重以及虚标质量等方面。
据《新闻纵横》报道，多地市场监管部门已对投诉较为集中的黄金珠宝知名品牌进行了约谈，要求企业严格自查，确保产品质量，维护消费者权益。消费者反映，部分品牌的黄金首饰出现断裂、变形甚至变色的现象，严重损害了消费者的购买体验和对品牌的信任度。
业内人士指出，黄金饰品的工艺质量直接影响消费者的购买决策，而隐瞒克重和虚标质量的行为则涉嫌欺诈。监管部门的约谈旨在敦促企业加强内部管理，提高产品质量标准，以适应市场的需求和消费者的期待。
针对这一情况，相关品牌已表态将积极配合监管部门的调查，并对存在问题的产品进行整改。同时，他们也承诺将加强售后服务，对消费者投诉的问题进行及时处理，以重塑消费者对品牌的信心。
专家建议，消费者在购买黄金饰品时应选择正规渠道，注意查看产品标识，同时要求商家提供详细的克重和质量检测报告，以保障自身的权益。此外，监管部门也将进一步加大对黄金珠宝市场的监管力度，保障市场公平竞争，维护消费者的合法权益。
英语如下：
**News Title:** “Quality Issues with Gold Jewelry Spark Concern: Multiple Prominent Brands Summoned for Talks”
**Keywords:** Gold complaints, jewelry quality, rising prices
**News Content:**
Beijing, April 20 – (CNR, reporters Qian Cheng, Tang Tao, Liu Fan) Recently, the international price of gold has been on a steady rise, fueling a purchasing frenzy among consumers due to gold’s preservative characteristics and investment value. However, amidst the booming sales of gold jewelry, complaints from consumers about the quality of gold jewelry have also increased, mainly focusing on defects in craftsmanship,商家hiding the weight, and mislabeling the quality.
According to “News Across the Board,” multiple market supervision departments have conducted interviews with gold jewelry brands that have received a high volume of complaints, urging them to conduct strict self-examinations and ensure product quality to protect consumer rights. Consumers have reported instances of gold jewelry breaking, deforming, or even changing color, significantly impacting their purchasing experience and trust in the brands.
Industry insiders emphasize that the craftsmanship quality of gold jewelry directly influences consumers’ purchasing decisions, while hiding the weight and mislabeling quality may constitute fraud. The regulatory interviews aim to encourage companies to strengthen internal management and improve product quality standards to meet market demands and consumer expectations.
In response to the situation, the affected brands have pledged to actively cooperate with the regulatory investigations and rectify products with identified issues. They also promise to enhance after-sales services, promptly addressing consumer complaints to rebuild consumer trust in their brands.
Experts advise consumers to purchase gold jewelry through正规channels, pay attention to product markings, and request detailed weight and quality inspection reports from merchants to safeguard their rights. Furthermore, regulatory authorities will intensify their supervision of the gold jewelry market to ensure fair competition and protect consumers’ legitimate rights and interests.
【来源】http://www.chinanews.com/cj/2024/04-20/10202461.shtml
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