在2024年的快手磁力大会上，快手商业化算法负责人江鹏宣布了一个重大突破，快意通用大语言模型在能力上已经超越了知名的GPT-3.5。据透露，通过实施千亿级Token的商业知识预训练和百万级商业指令对齐，快手成功研发出一款在营销领域达到GPT-4同等水平的先进大语言模型。这一创新模型能够生成与快手平台风格一致的营销素材，显著提升了内容的原生性和吸引力。
此外，快手在数字人技术领域也取得了显著进展。其女娲数字人平台现能支持超过2200路数字人全天候不间断直播，展示了快手在虚拟现实应用上的强大实力。而盘古视频AIGC技术的应用，更是将营销转化率提升了33%，这意味着快手在智能内容生成和商业效能方面迈出了坚实的步伐。
这一系列的技术突破，不仅彰显了快手在人工智能和商业智能领域的领先地位，也预示着短视频和直播行业的未来将更加智能化、个性化。快手通过技术创新，不断推动自身及整个行业的营销模式升级，有望在激烈的市场竞争中保持领先地位。
英语如下：
News Title: “Kuaishou Breaks New Ground: The Kuaiyi Model Outperforms GPT-3.5, Matches GPT-4 in Marketing Efficiency”
Keywords: Kuaiyi Model, Marketing Capabilities, Digital Human Livestreaming
News Content: At the 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm, announced a major breakthrough – the Kuaiyi large language model has surpassed the renowned GPT-3.5 in capabilities. It is revealed that through commercial knowledge pre-training with trillions of Tokens and alignment with millions of commercial instructions, Kuaishou has successfully developed an advanced language model that matches GPT-4’s level in marketing applications. This innovative model generates marketing materials consistent with Kuaishou’s platform style, significantly enhancing content’s native appeal and attractiveness.
Furthermore, Kuaishou has made remarkable strides in digital human technology. Its Nüwa Digital Human Platform now supports over 2,200 digital humans livestreaming around the clock, showcasing Kuaishou’s formidable strength in virtual reality applications. The application of Pangu Video AIGC technology has also boosted the marketing conversion rate by 33%, indicating Kuaishou’s solid steps forward in intelligent content generation and commercial effectiveness.
These technological breakthroughs not only underscore Kuaishou’s leading position in artificial intelligence and business intelligence but also foreshadow a future for short video and live streaming industries that will be more intelligent and personalized. By continuously driving marketing model upgrades through technological innovation, Kuaishou is poised to maintain its leading position in the fiercely competitive market.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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