【网易2023年财报亮眼：营收破千亿，AI技术创新驱动增长】
网易近日公布了2023年第四季度及全年的财务报告，展现出强劲的业务增长势头。报告显示，网易在2023年实现总营收1035亿元，展现出其在数字领域的稳固地位。非公认会计准则下，归属于公司股东的持续经营净利润达到326亿元，彰显了网易的盈利能力与经营效率。
在创新驱动的战略下，网易持续加大技术研发投入，2023年研发投入高达165亿元，研发强度达到16%，在行业内树立了新的标杆。网易将目光投向了前沿的生成式AI技术，通过深度整合，已成功将这一技术渗透到游戏、音乐、教育等核心业务的工作流程中。
AI技术的应用显著提升了网易的数字生产力，不仅在游戏设计、音乐创作、在线教育等多个内容垂直领域实现突破，还为公司的长期发展注入了新的活力。这一战略调整表明，网易正以技术为引擎，推动业务模式的创新与升级，以适应日新月异的数字时代。
网易的这一系列举措，不仅巩固了其在国内市场的领先地位，也在全球舞台上展现了中国科技企业的创新实力。未来，网易将继续凭借其深厚的技术积累和前瞻性的战略视野，为用户带来更丰富、更智能的数字体验，同时也为整个行业的发展提供新的范式和动力。
英语如下：
**News Title: “NetEase’s 2023 Financials Shine: Revenues Exceed 100 Billion, AI Innovation Leads Business Growth”**
Keywords: NetEase Financials, AI Penetration, Revenue Growth
**News Content:**
NetEase recently released its financial report for the fourth quarter and full year of 2023, showcasing robust business growth. The report reveals that NetEase achieved total revenues of 103.5 billion yuan in 2023, solidifying its position in the digital domain. Under non-GAAP accounting standards, the company’s continuing operating net profit attributable to shareholders reached 32.6 billion yuan, demonstrating NetEase’s profitability and operational efficiency.
Driven by a strategy of innovation, NetEase has consistently increased its investment in R&D, allocating as much as 16.5 billion yuan in 2023, with a research intensity of 16%, setting a new benchmark in the industry. The company has focused on cutting-edge generative AI technology, successfully integrating it into the workflows of its core businesses, including gaming, music, and education.
The application of AI technology has significantly enhanced NetEase’s digital productivity, making breakthroughs in multiple content verticals such as game design, music creation, and online education. It has also injected new vitality into the company’s long-term development, indicating that NetEase is leveraging technology as an engine to innovate and upgrade its business models to adapt to the rapidly evolving digital era.
These initiatives have not only consolidated NetEase’s leading position in the domestic market but also showcased the innovative strength of Chinese tech companies on the global stage. Looking ahead, NetEase will continue to rely on its profound technological accumulation and forward-looking strategic vision to deliver more enriched and intelligent digital experiences to users, while also providing new paradigms and impetus for the industry’s development.
【来源】https://www.zhitongcaijing.com/content/detail/1078989.html
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