上海电影集团，这家拥有深厚历史底蕴的电影巨头，近日宣布正式进军AI影视领域，推出一项创新举措——启动中国动画学派大模型训练，以期重塑“超级动画厂牌”的内容生态。这一战略宣告了上影集团在数字化转型道路上的崭新步伐。
上影集团董事长、上影股份董事长王健儿在发布会上阐述了“iNEW新战略”，该战略的核心是“iPAi星球计划”。这一计划旨在通过结合IP（知识产权）与AI（人工智能）的力量，为动画创作注入新的活力。王健儿表示，这一计划将借助AI技术，深度挖掘和重塑中国动画的经典IP，以全新的形式呈现给观众。
此外，iNEW新战略还包括对上影网络数智化的升级，以实现影视制作、发行和运营的全链条数字化。同时，集团还将扩大一体化布局，整合资源，提升产业链协同效应。最后，上影集团展现出生态全球化愿景，期望通过AI技术推动中国动画走向世界，让全球观众都能领略到中国动画的独特魅力。
这一系列举措标志着上海电影在积极探索科技与艺术的融合，以创新为驱动，致力于在新时代背景下打造全球领先的动画品牌。随着AI技术的深入应用，中国动画学派有望迎来一次前所未有的革新，为全球影视行业带来新的启示和影响。
英语如下：
News Title: “Shanghai Film Group Leads the Future: Launching AI Animation Academy,开创 Super Animation Brand Era”
Keywords: AI Film, Shanghai Film, Animation School
News Content:
Title: Shanghai Film Group Pioneers AI Film Revolution, Launching Major Model Training for Chinese Animation School
Shanghai Film Group, a storied film giant with a deep historical heritage, recently announced its official foray into the AI film domain with an innovative move – the initiation of a major model training program for the Chinese Animation School, aiming to reshape the content ecosystem of a “super animation brand.” This strategy signals a new chapter in the group’s digital transformation journey.
At the launch event, Shanghai Film Group Chairman and Shanghai Film Co. Ltd. Chairman Wang Jian’e outlined the “iNEW Strategy,” with its core being the “iPAi Planet Initiative.” This initiative aims to infuse new vitality into animation creation by combining the power of IP (Intellectual Property) with AI (Artificial Intelligence). Wang Jian’e expressed that the plan will leverage AI technology to excavate and redefine classic Chinese animation IP in fresh formats for audiences.
Additionally, the iNEW Strategy encompasses the upgrading of Shanghai Film’s digital intelligence online, enabling end-to-end digitalization of film production, distribution, and operation. The group also plans to expand its integrated layout, consolidating resources to enhance the synergies within the industry chain. Lastly, Shanghai Film Group envisions a globalized ecological footprint, aspiring to propel Chinese animation to the world stage through AI technology, allowing global audiences to appreciate the unique charm of Chinese animation.
These initiatives signify Shanghai Film’s proactive exploration of the fusion between technology and art, driven by innovation, and its commitment to establishing a globally leading animation brand in the new era. With the in-depth application of AI technology, the Chinese Animation School is poised for an unprecedented transformation, bringing new insights and influences to the global film industry.
【来源】https://36kr.com/p/2669511501278465
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