互联网巨头Meta正酝酿一项重大技术革新，计划构建一个前所未有的巨型人工智能模型，以重塑其旗下Facebook的视频推荐引擎。据媒体报道，这一雄心勃勃的项目是Meta未来六年技术路线图的关键组成部分，旨在为Facebook的视频内容推荐注入新的活力。
Meta的视频服务负责人汤姆·埃利森透露，这个超大规模的AI推荐模型将致力于提升用户体验，不仅将服务于Facebook的“Reels短视频服务”，模仿并挑战TikTok的成功模式，同时也会优化对更传统长视频的推荐，以满足用户多元化的观看需求。
这一举措表明，Meta正在积极应对短视频市场的崛起和用户消费习惯的变化。通过打造强大的AI模型，Meta期望能够更精准地理解用户偏好，提供个性化的内容推荐，从而提升用户在平台上的停留时间和互动频率。
然而，构建这样一个巨型AI模型也面临着技术挑战和资源投入的考验。考虑到模型的训练需要海量数据和强大的计算能力，Meta的这一计划无疑将对公司的基础设施和研发能力提出更高要求。尽管如此，Meta显然已经准备好迎接这一挑战，以确保其在社交媒体和视频领域的领先地位。
英语如下：
**News Title:** “Meta’s Ambitious Plan: Building a Giant AI Model to Revolutionize Facebook’s Video Recommendations”
**Keywords:** Meta, AI Model, Video Recommendations
**News Content:** Internet giant Meta is poised to undertake a major technological transformation, aiming to construct an unprecedented large-scale artificial intelligence model to reshape the video recommendation engine on its Facebook platform. According to media reports, this ambitious project is a crucial component of Meta’s six-year technology roadmap, designed to infuse new vitality into the recommendation of video content on Facebook.
Tom Ellison, Meta’s head of video services, revealed that this ultra-scale AI recommendation model is focused on enhancing user experience. It will not only cater to Facebook’s “Reels short-video service,” emulating and challenging TikTok’s successful formula but also optimize recommendations for more traditional long-form videos to cater to users’ diverse viewing preferences.
This move signals Meta’s proactive response to the rise of the short-video market and shifts in user consumption habits. By developing a powerful AI model, the company aims to better understand user preferences and provide personalized content recommendations, thereby increasing user engagement and dwell time on the platform.
However, building such a massive AI model also poses technical challenges and tests the company’s resource commitment. Given the immense data requirements and computational power needed for model training, Meta’s plan undoubtedly raises the bar for its infrastructure and research capabilities. Despite these challenges, Meta appears ready to embrace the test to maintain its leading position in social media and the video domain.
【来源】https://news.mydrivers.com/1/967/967340.htm
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