在2024年的快手磁力大会上，快手商业化算法的负责人江鹏宣布了一项重大突破：快意通用大语言模型在能力上已超越了知名的GPT-3.5。据透露，通过进行千亿级Token的商业知识预训练和百万级商业指令对齐，快手成功研发出一款在营销领域与GPT-4匹敌的先进大语言模型。这一创新意味着，快意模型不仅能生成高度符合快手平台风格的营销素材，而且在智能营销方面的表现达到了业界顶尖水平。
此外，快手在数字人技术领域也取得了显著进展。其女娲数字人平台现能支持超过2200路数字人全天候直播，极大地拓宽了内容创作和互动的可能性。与此同时，盘古视频AIGC技术的应用，更是将营销转化率提升了33%，显示了快手在人工智能驱动的内容生成和商业转化方面的强大实力。
这一系列的技术突破，标志着快手在内容创新和商业化道路上的坚定步伐，也预示着短视频和直播行业未来可能发生的深刻变革。在快手的引领下，人工智能技术正逐步重塑媒体内容的生成与营销模式，为用户带来更加个性化、高效且引人入胜的体验。
英语如下：
News Title: “Kuaishou Breakthrough: Kuaiyi Model Outperforms GPT-3.5, Matches GPT-4 in Marketing Power, Pioneering the New Media Era”
Keywords: Kuaiyi Model, Marketing Capabilities, Digital Human Livestreaming
News Content: At the 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm team, announced a major breakthrough: the Kuaiyi Large Language Model has surpassed the renowned GPT-3.5 in capabilities. It was disclosed that through pre-training with trillion-level commercial knowledge tokens and alignment with millions of commercial instructions, Kuaishou has successfully developed an advanced language model that competes with GPT-4 in the marketing domain. This innovation signifies that the Kuaiyi Model can not only generate marketing materials highly consistent with the Kuaishou platform’s style but also delivers top-notch performance in intelligent marketing.
Moreover, Kuaishou has made remarkable strides in digital human technology. Its Nuwa Digital Human Platform now supports over 2,200 digital humans livestreaming around the clock, vastly expanding the possibilities for content creation and interaction. The application of Pangu Video AIGC technology has also increased the marketing conversion rate by 33%, demonstrating Kuaishou’s formidable strength in AI-driven content generation and commercial transformation.
These series of technological breakthroughs signify Kuaishou’s steadfast strides in content innovation and commercialization, foreshadowing profound changes that may occur in the short video and live streaming industry. Under Kuaishou’s leadership, artificial intelligence technology is gradually reshaping the generation and marketing models of media content, offering users a more personalized, efficient, and captivating experience.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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