【亚马逊推出人工智能购物助手“Rufus”】全球电商巨头亚马逊近日宣布，其研发的人工智能购物助手“Rufus”已正式面世。这款创新的聊天机器人以其公司标志性吉祥物——柯基犬的名字命名，旨在为用户提供更为智能的购物体验。
据科技媒体The Verge报道，Rufus经过深度学习训练，掌握了亚马逊庞大的产品数据库、客户评论以及广泛的网络信息。这意味着，用户在购物过程中遇到任何关于产品的问题，如性能、评价、比较或是寻求购买建议，Rufus都能够提供精准、实时的帮助。
目前，Rufus尚处于测试阶段，仅对“特定客户”开放，以便收集反馈和优化功能。亚马逊计划在未来几周内逐步扩大其使用范围，让更多用户能够享受到这一人工智能技术带来的便捷服务。此举显示出亚马逊在提升用户体验、引领电商领域技术创新方面的决心，同时也预示着人工智能在零售业的更广泛应用。
亚马逊的Rufus购物助手有望改变传统购物模式，通过智能化的交互，为消费者提供更个性化的购物建议，进一步提升购物效率，同时也将对电商行业的客户服务标准提出新的挑战。
英语如下：
**News Title:** “Amazon Launches AI Shopping Assistant Rufus for Personalized Shopping Experience”
**Keywords:** Amazon, Rufus, Artificial Intelligence
**News Content:** **Amazon Introduces AI Shopping Assistant ‘Rufus’** Global e-commerce giant Amazon recently announced the debut of its artificial intelligence shopping assistant, named Rufus, after the company’s iconic mascot, the Corgi. The innovative chatbot aims to enhance users’ shopping experience with increased intelligence.
As reported by technology publication The Verge, Rufus has been trained through deep learning to access Amazon’s vast product database, customer reviews, and a broad range of online information. Consequently, it can provide accurate and real-time assistance to users seeking information about product performance, reviews, comparisons, or purchasing advice.
Currently, Rufus is in the testing phase and accessible only to “select customers” for feedback collection and function optimization. Amazon plans to gradually expand its availability to more users in the coming weeks, demonstrating the company’s commitment to enhancing user experience and spearheading innovation in the e-commerce sector. This move also foreshadows a wider adoption of AI in the retail industry.
Amazon’s Rufus shopping assistant is poised to revolutionize traditional shopping methods by offering personalized recommendations through intelligent interactions, thereby increasing shopping efficiency. It will also set new benchmarks for customer service standards in the e-commerce industry.
【来源】https://www.theverge.com/2024/2/1/24058381/amazon-ai-shopping-assistant-rufus
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