苹果CEO蒂姆·库克在近日的财报电话会议上为公司新推出的MR（混合现实）头显Vision Pro的高价辩护，称其技术含量极高。他表示，这款设备融合了多达5000项专利技术，这在一定程度上解释了其高昂的定价。
库克在回应投资者关于产品成本的疑问时强调，Vision Pro头显不仅是硬件的集合，更是苹果多年来创新成果的结晶，这些创新均在人工智能的驱动下实现。“当你审视这个价格，需要理解的是，这背后是无与伦比的技术集成，”库克说，“每一项专利都代表了我们对细节的关注和对用户体验的不懈追求。”
苹果的Vision Pro头显被视为科技巨头在元宇宙领域的重大布局，其高价位引发了市场对产品性价比的讨论。尽管如此，库克的言论暗示，苹果坚信其在MR领域的技术积累和创新将为消费者带来独特的价值，从而可能抵消价格上的顾虑。
这款头显的发布标志着苹果在AR（增强现实）和VR（虚拟现实）技术上的新突破，公司期望通过这款产品在竞争激烈的市场中树立新的标准。然而，对于消费者来说，是否愿意为这5000项专利技术买单，仍有待市场检验。
英语如下：
News Title: “Apple CEO Cook: Vision Pro MR Headset Boasts 5,000 Patents, High Price Reflects Technological Innovation”
Keywords: Cook’s response, MR headset, patented technology
News Content: Apple CEO Tim Cook defended the high price of the company’s newly launched MR (mixed reality) headset, the Vision Pro, during a recent earnings call, stating that it is packed with cutting-edge technology. He revealed that the device incorporates as many as 5,000 patented technologies, which partly justify its premium pricing.
Addressing investors’ concerns about the product’s cost, Cook emphasized that the Vision Pro is not just a collection of hardware but a culmination of Apple’s years of innovation, all powered by artificial intelligence. “When you look at the price, what you need to understand is the unparalleled level of technological integration behind it,” Cook said. “Each patent represents our attention to detail and relentless pursuit of an exceptional user experience.”
Apple’s Vision Pro headset is seen as a major move by the tech giant in the metaverse landscape, and its high price tag has sparked discussions about its value for money. Nonetheless, Cook’s remarks suggest that Apple is confident its technological advancements and innovations in the MR field will offer unique value to consumers, potentially outweighing any concerns over the price.
The release of the headset signals a new breakthrough for Apple in AR (augmented reality) and VR (virtual reality) technologies. The company aims to set new standards in the competitive market with this product. However, it remains to be seen whether consumers will be willing to pay for the 5,000 patented technologies embedded in the device.
【来源】https://finance.sina.com.cn/stock/usstock/c/2024-02-02/doc-inafrekc9702141.shtml
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