近日，新兴的机器学习驱动的社交商务购物平台FERMAT宣布成功完成1700万美元的A轮融资，本次投资由知名投资机构贝恩资本领投。参与跟投的包括现有投资者Greylock、QED Investors和Courtside Ventures，显示出业界对FERMAT创新商业模式的持续看好。
FERMAT致力于为消费者打造无缝的端到端购物体验，同时助力商业品牌提升广告效能。通过集成人工智能和机器学习技术，当消费者通过社交网络、电子邮件或短信与品牌互动时，FERMAT能够提供一个从广告展示、店铺浏览到最终销售的个性化、独特旅程。这一模式旨在增强消费者与品牌的互动，提升购买转化率，为商家创造更大的商业价值。
据来源BusinessWire的信息，此轮融资的资金将主要用于进一步开发FERMAT的技术平台，优化用户体验，以及扩大市场覆盖，有望推动社交商务购物领域的新一轮创新和发展。随着数字化购物体验的不断升级，FERMAT的机器学习驱动模式有望成为行业的新标杆。
英语如下：
**News Title:** “ML-Powered Social Shopping Platform FERMAT Raises $17 Million in A Round Led by Bain Capital”
**Keywords:** FERMAT, A Round Funding, Bain Capital
**News Content:**
Recently, FERMAT, an emerging machine learning (ML)-driven social commerce shopping platform, announced the successful completion of a $17 million A round of funding, led by renowned investment firm Bain Capital. Existing investors Greylock, QED Investors, and Courtside Ventures also participated in the round, demonstrating continued confidence in FERMAT’s innovative business model.
FERMAT is dedicated to providing consumers with a seamless end-to-end shopping experience while enhancing advertising effectiveness for commercial brands. By integrating artificial intelligence (AI) and ML technologies, FERMAT creates a personalized and unique journey from advertising exposure, through store browsing, to final sales when consumers engage with brands via social networks, email, or text. This model aims to strengthen consumer-brand interactions and increase conversion rates, thereby creating greater commercial value for merchants.
According to BusinessWire sources, the funds raised in this round will be primarily used to further develop FERMAT’s technology platform, enhance user experience, and expand market reach, potentially fueling a new wave of innovation and growth in the social commerce shopping sector. As digital shopping experiences continue to evolve, FERMAT’s ML-driven approach is poised to set new industry standards.
【来源】https://www.businesswire.com/news/home/20240313207172/en/FERMAT-Raises-17M-Series-A-To-Grow-Its-ML-Powered-Social-Commerce-Shopping-Experience
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